Monday, 16 March 2015

sc009 smu mba Winter 2014 IVth sem assignment

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DRIVE WINTER 2014
PROGRAM/SEMESTER MBADS (SEM 4/SEM 6)
MBAFLEX/ MBAN2 (SEM 4)
PGDSCMN (SEM 2)
SUBJECT CODE & NAME SC0009–SUPPLY CHAIN COST MANAGEMENT
BK ID -B1664
CREDITS AND MARKS -4 CREDITS AND 60 MARKS
Q1. Write short notes on: 10
Ø  Joint process design
Ø  Skills required in a supply chain leader
Ø  Total Cost of Ownership(TCO)
Ø  Job costing
Answer: Joint Process Design: Organisations need to design the process for product development at the same time as the product design. Various activities take place between the buyer and the seller in the product development process. These include joint testing, data exchange and operational design. Caterpillar Inc, a manufacturer of construction and mining equipment, started to involve its suppliers in the product design process. Hence, all three of its suppliers, now have a total product perspective. They also have the same objective of designing a system that will function well. An excellent source

Q2. What are the different approaches developed to assess the sustainability performance of the supply chain? (Listing of the approaches, Brief discussion on the approaches) 10
Answer: Assessing the Sustainability of Supply Chains: Sustainability is one of the main issues in supply chain. Businesses are forced to create a sustainable development, particularly in its social dimension. Sustainable development is considered as an attempt to gain a balance between the environmental, social and economic priorities. Thus, if there is balance between the economic needs and environmental limitations, then supply chains become sustainable. Sustainability of supply chain


Q3. “New developments in B2C e-commerce
E-marketplaces and CPFR are typical examples of business-to-business (B2B) integrators. New developments of business-to-consumer (B2C) e-commerce are also impacting the supply chain for both retailers and manufacturers.
The Webvan case is particularly interesting, because it used to be an example of logistics excellence and customer service for many Internet gurus. The downfall of the market capitalization of Webvan by 98 % of its top is a clear indication that there is actually something wrong with this business model. The problem is that the business model of almost any pure online food retailer is a disaster area for investors and entrepreneurs.
The use of Activity Based Costing has shown, that supply chain costs of pure online food retailing are twice (double!) the supply chain costs of traditional food retailers. Added value for average consumers is only one-third of the added costs for online food retailers. Most online food retailers are then caught in the same trap: reducing the extremely high order fulfilment costs means high turnover; high turnover means low prices and high service; low prices and high service means a very negative bottom line. Distribution costs of online food retailing are twice the distribution costs of traditional supermarkets. Traditional channels are extremely efficient, because consumers do most of labour-intensive work for the retailer: order-picking in the store and transportation of goods to the home. Costs of these activities are approximately 10 % of the consumer price. Online retailers have to pay well-trained and professional employees to do this work without errors. An additional 5 % of costs are spent on information technology, order management and after sales service. Additional costs are much higher in case of low market penetration or substandard execution.There  are roughly three scenarios for online food distribution:

·         Distribution from an existing store
·         Direct home delivery from a dedicated central warehouse
·         Home delivery from a central warehouse via satellite stations

Each scenario has its own specific benefits and value chain characteristics. Distribution from an existing store is appropriate for a small online business. Direct home delivery from a dedicated warehouse is appropriate for an online business with a high market share in a medium size densely populated area. Home delivery from a central warehouse via satellite stations is appropriate when the area is larger and the market share is lower.
The next table is an overview of supply chain activities and cost structure of each scenario, including traditional retailing. Figures are costs per activity as a percentage of consumer value.
This cost structure is an indication only. In each country and in every situation the costs per activity will differ. Outsourcing the delivery process to logistics service providers may add efficiency but also increase complexity costs].
Solution is to integrate traditional retailing with online retailing: using online retailing as an alternative channel for existing customers or to reach new customers. There are several strategies to integrate traditional and online retailing:

·         Niche Marketing
·         Focus on margin rich products
·         Focus on information distribution and communication

Niche marketing is focusing the marketing mix on a special target group. This strategy is particularly effective for traditional retailers with a high market share and an affluent customer base. These retailers can develop an online channel as service offering, as market development strategy and as barrier against new entrants. In the USA this would be the recommended approach for successful local chains, in the UK for Tesco and in The Netherlands for Albert Heijn.
A focus on margin rich products is the most debated solution for online food retailing.
Many e-commerce analysts assume, that consumers will prefer to order their heavy bulk products online, and visit the store for the rest of their grocery needs.
This assumption about consumer behavior is not supported by practical findings. In practice consumers will try to order enough products to avoid the delivery fee, in most cases set at an order amount of above 50 US$ or the equivalent in Europe. For online retailers the sale of mainly bulk products is the quickest road to bankruptcy, since these products are the loss leaders of the grocery business.
There are already many examples of a clear product focus in online food retailing. The best example is wine. This product group is often the only food group of general merchandise online retailers. Another important online food group is vitamins and supplements. In the USA there were some very attractive examples: Wholefoods.com and Vitamins.com.
The Belgian food retailer Colruyt used non-food not only as an important margin rich extension of the food assortment, but also as a traffic builder for the supermarkets. Consumers can order the non-food articles online, but have to collect the merchandise from the store.
Information distribution and communication is the name of the Internet game. Internet is the perfect channel for targeting different consumers and other stakeholders of the company.
In traditional advertising every commercial message is targeting a specific consumer profile with a specific message. Alternatively an Internet site has a menu structure, which makes it possible to communicate a whole range of messages to a wide range of interested target groups.
The other major advantage of Internet is the ability to really communicate in two directions. This important feature of Internet will have a great impact on the internal and external organization of any company.
The company “Rituals” combines these three opportunities into one new brand. Rituals is developing margin rich niche products with a message. The company is selling these products in its own single brand stores and by the Internet.”

Analyse activity based costing of various channels of food distribution. Evaluate the strategies recommended for integrating online and traditional retailing. (Compare the activity based cost of various channels of food distribution, State the reasons for high costs in online distribution channels, Describe the strategies recommended for integrating online and traditional retailing, Assess if the strategies will work) 10

Answer: 

Q4. Why is a “buy-in” in strategy required? Explain the guidelines to prepare to “buy-in” strategy. (List the reasons why buy-in is required, Explanation of guidelines to prepare to “buy-in” strategy) 10

Answer: Why is a “buy-in” in strategy required: In organisations, teams work hard to develop innovative cost management strategies, but their ideas may not be accepted and used. The reason for their ideas not being used could be any of the following:

·         The team could have failed to ‘sell’ their strategy to the right stakeholders and obtain their collective buy-in.


Q5. Write short notes on: 10

Ø  Project coordinators responsibilities
Ø  Web 2.0 to communicate ideas throughout the supply chain
Ø  Reduction of supply chain costs through packaging redesign
Ø  Cost management strategies for the critical level of the risk return model

Answer: Project Co-Ordinator Responsibilities: It is always important to make sure that the team stays on track and continues to execute the strategy on which the team spent so much time in developing. This initiative can be taken by a team member, or by an interested third party. More often, customers invite one of the members of the supplier team to lead the project execution. Any person agreeing to lead the project execution needs to commit sufficient time for this. Project teams often require coordination of activities, resources, equipment and information, and monitoring the


Q.6. Healthcare supply chains face many challenges
By NCT11. October 2013
Medical supplies and equipment are a significant cost center for hospitals.Medical supplies and equipment are a significant cost center for hospitals. An aging population continues to place pressure on the healthcare industry. Hospitals are expected to deliver immediate care to anyone who walks through the door, but the number of people needing treatment is likely to continue to grow. This dynamic is creating new jobs within the industry - more than 5.6 million positions are expected to be created by 2020, according to a study from Georgetown University's Center on Education and Workforce, as reported by The Huffington Post. However, the growth is also placing new demands on supply chains. The Supply Chain Council noted that healthcare organizations may have to absorb 10 to 20 percent more capacity to account for the increase in equipment and medications needed to treat an aging population. There is already considerable pressure to reform hospital distribution networks, as the supply chain can represent nearly half of healthcare companies' operating costs, making it the second largest expense behind labor. A blog post on the medical site KevinMD stated that changes in supply chain management could contribute to significant saving for hospitals.
Overcoming obstacles with effective shipping
Hospitals face several challenges when it comes to streamlining their supply chains. The first is the need to cover emergency care. On any given day, a facility may have the need for a wide range of equipment and medications. Regular, timely deliveries ensure they have the supplies they need. The second issue facing healthcare supply chain reform is the range of products required. Everything from cardiac stents to artificial joints may be needed at anytime. To complicate the situation, physicians may have preferences for select brands of medications. More products create complex distribution networks, but hospitals could benefit from LTL freight management. This shipping strategy lets organizations move various quantities of goods from a variety of locations at minimal costs. The carriers are able to use product to increase capacity, reducing their overall operating expenses, and the savings are passed along to customers. Switching to LTL services could help hospitals gain control of supply chain costs. Product quality is essential to controlling expenses in the healthcare industry. Pharmaceuticals that are stored wrongly could deteriorate and become ineffective. Keeping merchandise at the ideal temperature is essential for reducing waste within supply chains, and hospitals can use refrigerated trucking services to maintain the optimal climate for medications during delivery. This provides the guarantee that shipments will arrive as scheduled and in good condition chains-face-many-challenges
What are the challenges faced by hospitals in streamline their supply chain? How can these be overcome? (Listing and brief explanation of the challenges, Solution to overcome the challenges) 5, 5
ANS: The challenges faced by hospitals in streamline their supply chain: Streamlining the Healthcare Supply Chain are the second biggest cost drivers after labour in the healthcare industry. Millions of products move through the healthcare supply chain daily through manufacturers, distributors, Group Purchase Organisations (GPOs), healthcare providers to patients. Healthcare supply chains are very fragmented. Here, the manufacturers, wholesalers, distributors, group purchasing organisations and providers work independently throughout the chain, but still will interact

Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412



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