Spring
2019
PROGRAM
Bachelors
of Business Administration - MBA
SEMESTER
III
SUBJECT
CODE & NAME
BBA305
Legal
and Regulatory Framework
SET-1
Q.1
What are the Sources of Indian business laws?
Sources of Indian business
laws 10
Answer-
Sources
of Indian business laws -
The oldest business law
which was applicable in India was the barter system. Business laws existed even
under the monarchy systems prevailing in most of the princely states. However,
we can trace the background of modern business laws in India to 1600 A.D. Most
Indian laws in general and business laws in particular have their source in the
British legal system. The foundation of the East India Company not only
initiated a drastic shift in the Indian political scenario but also marked a
major milestone in the legal history of India. The British Crown’s charter of
1600, under which the company was set up, gave it sweeping juristic powers. The
Company was legally empowered to make laws for its government and to impose
such fines and penalties as Its half solved only
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Q.2 Explain the
kinds of agencies on the basis of extent of authority and on the basis of
nature of work.
On the basis of extent of
authority 5
On the basis of nature of work 5
Answer-
Kinds
of Agencies -
Agents
and Agencies can be classified on the basis of two criteria:
1.
On the basis of extent of authority:
Agents
can be classified into the following three types on the basis of the extent of
authority they enjoy:
i)
Universal agents hold broad authority to act on behalf of the
Principal
e.g., they
Q.3 What are the important Features
of Partnership?
Features of Partnership 10
Answer-
Features
of Partnership -
A
partnership has the following important features:
1.
Existence of business: The objective of partnership must be to do some type of
business. Business here means any activity leading to earn profit.
2.
Number of persons: There must be at least two or more persons to form a
partnership firm. The Indian
SET-2
Q.1 What are the classification of
companies:
1. On the basis of formation 3
2. On the basis of liability 3
3. On the basis of ownership 4
Answer-
Companies
can be categorised under the following heads:
1.
On the basis of formation
2.
On the basis of liability
3.
On the basis
Q.2 Define Salient Features of
Competition Act
Salient Features of Competition
Act 10
Answer-
Salient
Features of Competition Act -
The
Competition Act, 2002 was based on these objectives. There are four salient
features of the Act. These are:
·
Anti - competition agreements
·
Abuse
Q.3 Discuss
salient features of Trade Mark Act, 1999
Salient features of Trade Mark Act,
1999 10
Answer-
Salient
features of Trade Mark Act, 1999 -
1.
Multi class applications are allowed in India. However, statutory filing fees
will be applicable for each class.
2.
Classification of goods and services is according to Trademark
Classification
of Goods and Services (45 classes).
3. Prior use of the
trademark is Its
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Spring 2019
PROGRAM
Bachelor of
Business Administration- BBA
SEMESTER
Semester 3
SUBJECT CODE
& NAME
BBA306 –
HUMAN RESOURCE MANAGEMENT
Set 1
Q1. Define
Human Resource Management. Explain the features & Objectives of Human
Resource Management.
Definition of Human Resource Management
Explaining the features & objectives of
Human Resource Management
Answer: Human Resource Management (HRM) is a
process of bringing people and organisations together so that the goals of each
are met. It is the art of procuring, developing, and maintaining competent
workforce to achieve the goals of the organisation.
According to National Institute of Personnel
Management, “Human Resource Management is that part of management which is
concerned with people at work and with their relationship within the
organisation. It
Q2. What do
you mean by Personnel Management? List and explain the differences between
Personnel Management and HRM.
Answer: Definition
According to the Institute of Personnel
Management of India Personnel Management is “that part of management function
which is primarily concerned with the human relationships within an
organisation. Its objective is the maintenance of those relationships on a
basis which by consideration
Q3. Explain
the process of Selection.
Explaining the selection process in detail
Answer:
Selection Process
i.
Reception: Every organisation wants to create a
favourable impression in order to attract the best candidates to the
organisation. Any applicant coming to the organisation is treated well so that
they have a positive impression about the organisation. Information about the
current vacancies is provided to the
ii.
Set 2
Q1. Describe
the various strategies to improve Employee Relations
Answer: Strategies
to improve Employee Relations
i. Clarity
of organisational principles – Every organisation must ensure that their
vision and values are well communicated to the employees. The organisational
and personal values and principles of the employees must not be in conflict as
this will lead to discontent among the employees.
Q2. Discuss
the objectives of Training. Explain the methods of On the Job Training.
Answer: Objectives
of Training
i. To prepare the employee for the changing
requirements of the job and the organisation.
ii. To impart basic knowledge to the new
employees and ensure job specific intelligent performance.
iii. To prepare employee for higher level
tasks.
iv. To ensure effective performance in their respective
field.
v. To provide an opportunity for interchange
of ideas for senior managers and broadening their minds.
vi. To identify and develop the potential of
the employees.
vii. To ensure smooth and efficient
Q3. Write
down the objectives & Principles of wage and salary administration.
Explaining the objectives & Principles of
wage and salary administration
Answer:
The objectives of a comprehensive wage
and salary administration plan are:
i. To
provide a reasonable and equitable remuneration for all employees.
ii. To
attract the best resource available in the labour market.
iii. To
comply with the labour laws of the country.
iv. To
retain the current employees and minimise employee turnover.
v.
To ensure that the expenses Its half solved only
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DRIVE: Spring 2019
PROGRAM:
Bachelor of Business Administration- BBA
SEMESTER:
3
SUBJECT
CODE & NAME: BBA307: QUALITY MANAGEMENT
BK ID:
B1597
CREDITS:
4
MARKS:
60
Set 1
Q.1: Discuss Deming’s 14 points for management.
Deming’s 14 points (10 Marks)
Ans:
Deming’s 14 points:
Another of Deming’s notable
contribution was the 14-point methodology. The methodology lists 14 points or
principles for establishing quality control within any organization.
1.
Constancy of purpose: Deming emphasised commitment to quality. All organisations must be
consistent in their quest to constantly improve their products and services.
Organisations must constantly vie to improve their competitive position,
relative to their competitors. They must focus on long-term goals rather than
short-term needs.
2. The
new philosophy: As per
Deming, organisations must adopt the new philosophy that is less tolerant of
delays, poor quality, poor performance
Q.2: How is the McKinsey 7S model used for
carrying out strategic planning and implementation?
McKinsey 7S model – Diagram (4 Marks)
Explanation (6 Marks)
Ans:
McKinsey
7S model – Diagram: The
McKinsey 7S model is a widely discussed framework for viewing the
interrelationship of strategy formulation and implementation. The 7S-model was
born at a meeting of four authors - Richard Pascale, Anthony Athos, Tom Peters,
and Robert Waterman in 1981. It was taken up as a basic tool by the global
management consultancy company McKinsey. Since then it is known as the McKinsey
7S model. The
Q.3:
What is cost of quality? Why is it important to measure? List common costs of
poor quality.
Cost of
quality (2 Marks)
Why is
it important to measure? (4 Marks)
List
common costs of poor quality. (4 Marks)
Ans:
Cost of quality:
Traditionally, cost of
quality is defined as the expenditure incurred by the producer to achieve a
particular level of quality. It has been modified, and today it is defined as
the expenditure incurred by the producer, user, and community to achieve a
particular level of quality. It is an important concept because managers,
before making any decision related
Set 2
Q.1: What is meant by Quality Audit? What is
its purpose?
Quality Audit (2 Marks)
Purpose (8 Marks)
Ans:
Quality Audit:
Audits
refer to systematic investigation of procedures or operations. Audits are
generally performed to ensure compliance to confirmed standards, proper
implementation of processes as specified in the organizational requirements. It
is
Q.2: Write short notes on:
a) Recognition and rewards (5 Marks)
b) Suggestion systems (5 Marks)
Ans:
Recognition and rewards:
Recognition and Rewards are
two effective tools in the hands of managers to motivate employees and
encouraging them to maintain and improve their performance in an organisation.
Recognition refers to the acknowledgement by the management for the
achievements and positive contributions made by the employee or the team that
led to
Q.3:
Discuss about IMC Ramakrishna Bajaj National Quality Award.
IMC
Ramakrishna Bajaj National Quality Award (10 Marks)
Ans:
IMC
Ramakrishna Bajaj National Quality Award:
The IMC Ramakrishna Bajaj
National Quality Awards was instituted in 1996. It was named after Mr.
Ramakrishna Bajaj who was a freedom fighter, social worker, philanthropist and
a highly successful business industrialist. He established various social
welfare foundations and other institutes aimed at promoting social welfare. The
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ASSIGNMENT
DRIVE
SPRING 2019
PROGRAM
Bachelor of Business Administration - BBA
SEMESTER
III
SUBJECT
CODE &
NAME
BBA308
Advertising
and Sales
SET-I
Q.1 Write short notes on:
i. Various roles played by Advertising in business and
society
ii. Key players in Advertising
Explain various roles of Advertising 5
Explain Key players in Advertising. 5
Answer :
Roles of Advertising :
Over time, as the practice of advertising has evolved, it
has played many different roles. It started out as a way to identify the maker
of the goods and that continues to be an important role today. As technology,
such as printing press, made it possible to reach a wider audience, advertising
became more focused on providing commercial information along with
identification of the product’s maker. Because of the advances of
industrialisation, which made it possible to produce more goods than the local
market could absorb, advertising took on the role of creating
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Q.2 What are the various tools of Integrated Marketing
Communication (IMC)?
Explain the various tools of Integrated Marketing
Communication (IMC). 10
Answer :
Promotional Mix: Tools for IMC :
The various tools for IMC are:
●
Advertising: Advertising is defined
as any paid form of non-personal communication about an organisation, product,
service or idea by an identified sponsor. The paid aspect in this definition
reflects the fact that the space or time for an advertising message must be bought.
The non-personal component means advertising involves mass media that can
transmit a message to large groups and an individual, often at the same
Q.3 Explain various tools of radio
copywriting. Also explain the various characteristics of radio advertising.
Explain tools of radio copywriting. 3
Explain characteristics of radio advertising. 7
Answer ;
Tools of radio copywriting :
In radio advertising, the tools are the audio elements that
the copywriter uses to craft a commercial, which are voice, music and sound
effects. Audio producers can manipulate these tools to create a variety of
effects.
Voice: Voice is the most important element in radio advertising.
Voices are heard in jingles, spoken dialogues and announcements. Dialogues use
character voices to convey an image of the speaker, a child or an old man etc.
The absence of the pictures demands that the voices the
SET-II
Q.1 What are the different types of strategies employed by
sales organizations?
Explain different types of strategies employed by sales
organizations. 10
Answer :
Different types of strategies
employed by a sales organisation in general :
1. Direct Strategy :
With a direct sales strategy, sales people attack their
competitors when talking to a customer. They talk about each feature of the
competitor’s product and compare it to theirs. The term ‘Negative Selling’
refers to a direct sales approach where sales take place based on a downbeat of
the opponent players.
2. Indirect Strategy :
Indirect sales approaches apply more subtle techniques by
demonstrating features and benefits not
Q.2 Explain various reasons for the growth of sales
promotion.
Explain various reasons for the growth of sales
promotion. 10
Answer :
Growth of Sales Promotion :
The main reasons for the growth of sales promotion are:
1. Increasing
competition: The air of change is gaining momentum after the introduction
of economic liberalisation. Due to increase in competition, companies are
finding it increasingly difficult to compete on quality. Therefore, they are
resorting to more innovative methods of sales promotion. For instance, in order
to have a competitive advantage over its competitors like Levis, Pepe, Killer
and others, Spykar Jeans has a grand sale of up to 50 percent, once a year.
2.
Q.3 Write short notes on
i. AIDAS Principle
ii. Customer Delight
Explain AIDAS Principle. 5
Explain Customer Delight along with steps that organization
can use to pursue customer delight. 5
Answer :
AIDAS Principle :
The traditional conceptual model for creating any
advertising or marketing communication message is the AIDA Model - get
Attention, hold Interest, arouse Desire and then obtain Action. AIDA is a
simple acronym that was devised a long time ago as a reminder of four stages of
the
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