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DRIVE
Fall 2015
PROGRAM
-Bachelor of Business Administration- BBA
SEMESTER-4
SUBJECT
CODE & NAME -BBA405: RETAIL MANAGEMENT
BK
ID-B1716
CREDIT
& MARKS-2 CREDITS; 30 MARKS
Q.1.
Write short notes on the following: a)
Functions of retailing b) Retail
marketing
a)
Functions of retailing 5 b) Retail
marketing 5?
ANS.
Functions of retailing
Retailers play a significant role
as a conduit between manufacturers, wholesalers, suppliers and consumers. The
retailers
Q.2.
Explain the functions of merchandising manager.
Explanation
of the various functions of merchandising manager: Planning, Directing,
Coordinating and Controlling ?10
ANS-
Functions of Merchandising
Manager
In order to understand the
functions of the merchandising manager, it is important to know the basic
structure of the retail store. If the retail store has separate departments for
each product line, each product line will have a manager. The appointed manager
is responsible for all tasks associated with the department. For
Q.3. What is meant by retail space management?
Describe the elements of store design?
Meaning of retail space management 3 ,
Elements of store design 7
Ans-
Retail space management-
Retail space management is
critical to any form of retail business. Its relevance emerges from the link
between shopping behaviour and physical environmental factors. For instance,
physical environmental factors influence the perception of shopping hours spent
and the evaluation of merchandise. It therefore becomes
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 625/semester only.
if urgent then call us on 08791490301, 08273413412
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