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DRIVE
SPRING 2018
PROGRAM
MBA
SEMESTER
II
SUBJECT
CODE & NAME MB 0044 - PRODUCTION AND OPERATION
MANAGEMENT
1. Write Short notes on
a. Phases of Operations Strategy
b. Operations Strategy as a
Competitive Weapon
c. Strategic Importance of
Forecasting
Answer:
a) Phases of Operations Strategy
Quality – Quality
is the driving factor for any organisation. When buying a product, a customer
will always think about the value of the money he or she is investing. Even if
the price of the product is high, the quality of the product will provoke the
customer to buy it. Typical examples
2. Explain following Rating methods
a. Factor rating method
b. Point rating method
c. Break-even analysis
d. Centre of gravity method
Answer:
a) In factor rating method, each of
the factors for location is rated and the rating of the competitive locations
is considered. Then, the products of the rating are added and the location
which gets the
3. Describe following dimensions of
quality with appropriate examples.
a. Quality of design
b. Conformance to design
c. Utilisation conditions
d. After sales service
Answer:
Quality is inherent in the product or service that is rendered to the customer.
Since we are attempting to measure the same, we will look into those aspects of
quality, called dimensions of quality.
Quality of
design – A product is designed keeping in view
the customers’ requirement. For designing a
4. Project management can be
considered to have following five dimensions which are necessary to be managed.
Explain.
a. Features
b. Quality
c. Cost
d. Schedule
e. Staff
Answer:
Project management can be considered to have five dimensions which are
necessary to be managed. The dimensions are Features, Quality, Cost, Schedule,
and Staff.
The five dimensions of
project management are dependent of one another. For example, if you add staff,
the
5. Explain the risk management and
its various components
[Definition
of risk management and what it entails-2
Description
of the four components of risk management
·
[Risk assessment
·
Risk control
·
Risk prioritising
·
Risk mitigation]
Answer:
Risk management aims to identify the risks and then take actions to minimise
their effect on the project. Risk management entails additional cost. Hence,
risk management can be considered cost-effective only if the cost of risk
management is considerably less than the cost incurred if the risk
6. Why redesign of layouts may be
necessary? List the differences between product and process layout.
[Listing
of reasons why redesigning of existing layout is required-5]
Listing
of any five differences-5
Answer:
Layout decisions are important for three
basic reasons:
Ø They
require substantial investments of both money and effort
Ø They
involve long term commitments which make mistakes difficult to overcome
Ø They
have a significant impact on the cost and efficiency of short-term operations
Many
occasions demand a redesign of existing layout both due to expansion of
capacity and due to technical reasons. Most common reasons for redesign of
layouts include the following:
Ø Inefficient
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DRIVE
Spring
2018
PROGRAM
MASTER
OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
II
SUBJECT
CODE & NAME
MB0045
– FINANCIAL MANAGEMENT
Assignment
Set -1
1.
From the below details, show the effect of the dividend policy on the market
price of company XYZ Ltd. shares using the Walter’s Model.
Equity
capitalisation rate Ke is 10%
Earnings
per share is given as Rs. 10
ROI
(r) may be assumed as follows: 10% and 15%
Show
the effect of the dividend policies on the share value of the firm for three
different levels of r, taking the DP ratios as 20%, 40%, 60%, 80% and 100%.
Explanation
of concepts of working capital
Answer: K Ke 10%, EPS 10, r 10%, DPS=20
2.
Explain the Cash Flow Estimation Principles.
Cash Flow Estimation Principles.
Answer: Principles of Cash Flow
Estimation
Separation principle: The essence of
this principle is the necessity to treat investment element of the project
separately (i.e. independently) from that of financing element. The financing
cost is computed by the cost of capital. Cost of capital is the cut off rate
and rate of return expected on implementation of the project. Therefore, we
separately compute cost of funds for execution of project
3.
Financial planning means deciding in advance the financial activities to be
carried on to achieve the basic objective of the firm. Explain the factors that
affect financial planning.
Factors affecting Financial Plan
Answer: Factors Affecting Financial Plan
Ø Nature of the industry – The first factor affecting the financial plan is the nature of the
industry. Here, we must
4.
“Book value is an accounting concept”. Explain the factors of this concept.
Calculate
the worth of the value of one share from the below details of Company ABC :
Current
dividend is Rs. 10.
It
expects to have a supernormal growth period running to 6 years during which the
growth rate would be 30%. The company expects normal growth rate of 10% after
the period of supernormal growth period. The investor’s required rate of return
is 18%.
Factors explaining the concept of book
value
Solution to the problem
Answer: Book value is an accounting concept. Value is what
an asset is worth today in terms of its potential benefits. Assets are recorded
at historical cost and these are depreciated over years. Book value may
5.
Explain the capital Budgeting process and its appraisals
Solve
the below given problem:
Given
below are the details on the cash flows of two projects A and B. Compute
pay-back period for A and B.
|
Year
|
Project A cash flows (Rs.)
|
Project B cash flows (Rs.)
|
|
0
|
(4,50,000)
|
(5,50,000)
|
|
1
|
3,00,000
|
2,00,000
|
|
2
|
1,50,000
|
2,50,000
|
|
3
|
50,000
|
3,00,000
|
|
4
|
2,00,000
|
3,50,000
|
|
5
|
1,00,000
|
2,00,000
|
Explanation of capital budgeting process
and its appraisals.
Solution for the problem
Answer: Capital Budgeting Process
Ø
A proposal should be
commercially viable. The following aspects are examined to ascertain the
commercial viability of any investment proposal:
·
Market for
·
·
6. Explain EOQ and Re –
order point.
A
manufacturing company has an expected usage of 1,00,000 units of a certain
product during the next year. The cost of processing an order is Rs 200 and the
carrying cost per unit per annum is Rs 2. Lead-time for an order is five days
and the company will keep a reserve of two days usage.
Calculate
EOQ and Re – order point. Assume 250 days in a year.
Explanation of EOQ and Re – order point
Calculation of EOQ and Re – order point
Answer: Economic order quantity (EOQ)
Economic order quantity (EOQ) refers to the optimal
order size that will result in the lowest ordering and carrying costs for an
item of inventory based on its expected usage, carrying costs and ordering
cost. EOQ
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DRIVE Spring 2018
PROGRAM Master of Business Administration- MBA
SEMESTER 2
SUBJECT CODE &
NAME
MB0046 –Marketing Management
1 Explain the 7P’s of marketing mix with
the help of suitable examples.
7P’s of
marketing mix with example 10
Answer: Service sector is one of the
key contributing factors for the growth of our economy and civilisation. Though
marketing literature is dominated by manufacturing and product-centric business
practices, service marketing constitutes a strategic area, which has propelled
growth and success for
2 Briefly discuss importance of
environmental scanning with the help of example.
Importance of environmental scanning
with the help of example
Answer: Environmental scanning is designed to aid the long-term planners and
strategists in the organisations. Many people criticise the environmental
scanning technique because of the diffused and general nature of its results.
Companies use various methods for environmental scanning.
Scenario building
technique of environmental scanning
This process is futuristic and the
decision-maker has to analyse his decisions with respect to the future. The
3 Explain the factors that affect the
consumer buying behavior 10
Answer: Characteristics affecting Consumer Behaviour
Influence of
cultural factors
There is a subtle influence of cultural
factors on consumer’s decision process. Immediate subculture also influences
consumer’s decision process with which consumer identifies himself/herself as a
4 Why Branding is important? What value
does the organization & customers get out of the branding process?
·
Advantages
of Branding
·
value
Answer: The following are
the advantages of branding.
(a) A brand promises and delivers a high
level of assurance to consumers.
(b) A brand serves as an assurance to the
customer about the product performance. A brand helps customers to identify the
product on the shelf and helps in making an informed choice.
(c) A brand as a symbol of status and
social significance gives you psychological satisfaction.
(d) The brand speaks about the product's
attributes and how they perform, about the brand name and what it stands
5 What do you meant by place or Channel
of distribution? What are the important functions of marketing channels?
·
marketing
channel
·
important
functions of marketing channels
Answer: A marketing channel is a system of relationships existing among
businesses that participate in the process of buying and selling products and
services. Channel intermediaries are those organisations, which connect the
manufacturer with the customers and help in the distribution of the product.
The intermediaries are involved in taking physical ownership of the product,
6 Write short notes on:
a) Break –even pricing
b) Mark-up pricing
Answer: a) This is the method of cost-oriented pricing and is also called target
profit pricing. It uses the concept of break-even chart, which exhibits the
total cost and total revenue expected at different levels of sales volume.
The firm achieves break-even when the total
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DRIVE
– Spring 2018
PROGRAM
- MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
- II
SUBJECT
CODE & NAME - MB0047 – MANAGEMENT INFORMATION SYSTEM
BOOK
ID - B1968
CREDITS
- 4
MARKS
– 60
Q1. Distinguish between information
technology (IT) and information systems (IS) and explain the
Advent of Artificial Intelligence
and Free Software Movement 5, 5
Ans: Distinguish between information technology
(IT) and information systems (IS) :Let us distinguish between information
technology (IT) and information systems (IS). IT is understood as the artefacts
such as computing devices, software and network devices that constitute the
material aspects of IS. However, information systems are constituted by the
artefacts of technology as well as the people and organisations that use them.
This distinction between IT and IS is
Q2. Explain the Strategic Decision
making with MIS. Elaborate on the types of communication
that can be effected with digital
networks in organizations. 5, 5
Ans: Strategic decisions: Another set of
decisions made by top managers of an organisation are termed as strategic
decisions. These are long term in scope and have a long time horizon
of years. By nature, these decisions impact the very manner in which the
organisation does its work. Strategic decisions are related to the vision
and mission of the organisation – the decisions determine how
Q3. How to use information system
to support competitive strategy? With an example explain each strategy. 10
Ans: How to use
information system to support competitive strategy: Table
summarises some of the specific strategies.
|
Competitive
Strategy
|
Use of
Information Systems
|
Example
|
Q4. Briefly explain the Customer
Relationship Management (CRM) system. What are the various
facilities created by CRM? 4, 6
Ans: Customer Relationship Management Systems: The idea of CRM
systems is to integrate all functions related to sales and marketing on
a common platform. These functions include those that require support to
sales and marketing staff and also those that directly enable customers to
interact with the client organisation. Although CRM systems evolved
independently, they are now integrated
Q5. Briefly explain the different
aspects of the need for database systems. 10
Ans: Aspects of
the need for database systems: Different aspects of the need for
database systems are discussed in the following sections.
1
Data independence: Databases
allow data pertaining to an activity or a domain to be maintained independently.
This independence means that the data is stored in separate files in a
structured manner, and the creation and updating of the data is done independent
of its uses. For instance, in a college, a database of students is
updated when a student joins or leaves the college, changes address, changes
phone number, and so on. This is independent of how the data is used by
Q6. Why privacy is important for
individuals in the organizations? Briefly explain. How workplace electronic
monitoring is done in the organizations?
a)
Explain the reasons
why privacy is
important in the organizations. 6
b)
Explain the ways in which electronic monitoring is done in the
organizations. 4
Ans: a) Explain
the reasons why
privacy is important
in the organizations: Information
systems are used widely across organisations, and they enable data and
information to be widely distributed for use. When the data pertains to
individuals (relating to their work, personal habits, or
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DRIVE
Spring
2018
PROGRAM
MBA
SEMESTER
II
SUBJECT
CODE & NAME
Mb0048
& OPERATIONS RESEARCH
SET
- I
1
Define the Linear programming problem in operation Research. Also, explain
various assumptions, advantages and limitations of linear programming problem.
A Linear programming problem in operation
Research
Assumptions of linear programming problem
Advantages of linear programming problem
Limitations of linear programming problem
Answer: In organisations, managers are
required to make judicious use of scarce resources, such as men, materials,
machines and capital, to minimise costs and maximise profits. A technique that
is used to select the best alternative from a set of feasible ones in
situations
Q2.
a. Discuss the concept of unbalanced
transportation problem
b. Find the optimum transportation cost
in following table
|
|
D1
|
D2
|
D3
|
D4
|
SUPPLY
|
|
S1
|
3
|
1
|
7
|
4
|
300
|
|
S2
|
2
|
6
|
5
|
9
|
400
|
|
S3
|
8
|
3
|
3
|
2
|
500
|
|
DEMAND
|
250
|
350
|
400
|
200
|
|
·
Unbalanced
transportation problem
·
Optimum
allocation.
·
Optimum
transportation cost
Answer:
Unbalanced
transportation problem:
When the total supply of
all the sources is not equal to the total demand of all destinations, the
problem
3
a. Elaborate the meaning of Simulation.
b.
What are different Practical applications of simulation
A Meaning of Simulation.
Practical applications of simulation
Answer: a) Simulation is a
representation of real-life situations. It is a method in which a replica of a
real-world process or system is developed over a period of time. The simulated
model acts in the same manner as the selected physical or abstract process or
system behaves in reality. For example,
SET-II
4
a. Define the meaning of assignment problem in operation Research.
b.
A Departmental head has four subordinates and four task to be performed. The
subordinates differ in efficiency and the tasks differ in their intrinsic
difficulty. His estimate of the times each man would take to perform each task
is given in the following matrix-
|
Tasks
|
Subordinates
|
|||
|
I
|
II
|
III
|
IV
|
|
|
A
|
8
|
26
|
17
|
11
|
|
B
|
13
|
28
|
4
|
26
|
|
C
|
38
|
19
|
18
|
15
|
|
D
|
19
|
26
|
24
|
10
|
How
should the tasks be allocated to subordinates to minimize the total man-hours?
A Description of assignment problem
Optimum allocation through Hungarian
method
Answer: a) An assignment
problem is a special type of transportation problem. In an assignment problem,
the same number of facilities (sources of supply) needs to be allocated to the
same number of jobs (points of destinations) so that the transportation cost is
minimised or the profit is maximised. An
5.
Define following criteria’s used for decision making under Uncertainty
a.
Optimism (maximax or minimin) criterion
b.
Pessimism (maximin or minimax) criterion
c.
Equal probabilities (Laplace) criterion
d.
Coefficient of optimism (Hurwicz) criterion
e.
Regret (salvage) criterion
Answer: a) Optimism
(maximax or minimin) criterion: Here, the decision maker tries to achieve
the largest possible profit (Maximax) or minimum possible cost (minimin). If
the entries in the payoff matrix are the one which the decision maker wants as
large as possible, for example,
6
a. Explain the importance and utility of the replacement model in business
organizations.
b.
The maintenance cost and re-sale value per year of a machine whose purchase
price is Rs. 7000 is given below-
|
Year
|
1
|
2
|
3
|
4
|
5
|
6
|
7
|
8
|
|
Maintenance cost
(Rs.)
|
900
|
1200
|
1600
|
2100
|
2800
|
3700
|
4700
|
5900
|
|
Resale value
(Rs.)
|
4000
|
2000
|
1200
|
600
|
500
|
400
|
400
|
400
|
Importance and utility of the replacement
model Replacement Year
Answer: a) In an organisation,
replacement problems arise when fixed assets, such as machines, equipment, and
other tools, need to be replaced due to reduced efficiency, failure or
breakdown. Sometimes, replacement takes place when more efficient equipment is
available in the market or the maintenance of the existing equipment is
incurring a huge cost on an organisation.
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DRIVE
Spring 2018
PROGRAM
MBA
SEMESTER
II
SUBJECT CODE & NAME MB 0049 -
PROJECT MANAGEMENT
1
Write Short notes on:
1.
PERT model
2.
CPM model
Answer:
PERT model
A PERT chart is a project management
tool used to schedule, organize, and coordinate tasks within a project. PERT
stands for Program Evaluation Review Technique, a methodology developed by the
U.S. Navy in the 1950s to manage the Polaris submarine missile program. A
similar methodology, the Critical Path Method (CPM) was developed for project
management in the
2
Explain Project Life Cycle in detail?
Project Life Cycle
Answer:
The Project Life Cycle
A
rational order of activities that are applied to attain the project’s goals or
objectives is known as the project life cycle. Most projects experience similar
stages on the path from origin to
3
Answer the following questions:
1.
Mention the steps involved in a competitive bid.
2.
Mention the elements/points that must be kept in view when designing ,
developing and operating a PMIS (Project Management Information System)
1. List the 5 steps involved in a
competitive bid
2. List the 5 elements/points that must
be kept in view when designing , developing and operating a PMIS
Answer:
Competitive bid (bid and award)
The steps involved in competitive bid
are discussed below:
1. The
bid or
4
Discuss the major contents of the project’s final report
·
Explain
the purpose of the project final report
·
List suggested content of project final report
·
Explain each content and what it should contain
Answer:
Purpose of the project final report:
The final Project Report (PR) should be written by the project manager himself.
The PR should present project evolution, its success, its management, any
5
Write short notes on
1.
Role of risk management in overall project management
2.
Quality assurance
Answer: Role
of Risk Management in Overall Project Management
Risk analysis and management is a
process which enables the analysis and management of the risks associated with
a project. Properly undertaken, it will increase the likelihood of successful
completion of a project to cost, time, and performance objectives. There are a
lot of benefits of
6
Explain Earned Value Method (EVM) in detail? How can a project manager manage
the Project Schedule if team members don’t accurately report when they are
behind?
·
Explain
Earned Value Method (EVM)
·
How
can a project manager manage the Project Schedule if team members don’t
accurately report when they are behind
Answer:
The Earned Value Method (EVM) is a useful tool that allows the calculations of
cost and schedule performance measures including cost variance, schedule variance,
cost and time over-runs for a project.
Budgeted
Cost of
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