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DRIVE
Spring 2018
PROGRAM
Bachelors of
Business Administration - MBA
SEMESTER
III
SUBJECT CODE
& NAME
BBA305
Legal and
Regulatory Framework
Set 1
1- Describe
the Essentials of a Contract in detail
Essentials of a Contract
Answer:
Following are the
essentials of a valid contract:
1. Proper offer and acceptance
·
Offer or proposal – When one person offers to willingly do or not to do
something in order to get the assent of the other person to do or not to do
something in return, he is making
2- According
to the Sale of Goods Act, what are the Rights and Duties of Buyers?
Rights of Buyers
Duties of Buyer
Answer:
According to the
Sale of Goods Act, the buyer has the following rights:
i)
Right to have delivery as per contract (Sec. 31
and 32). The first right of the buyer is to have delivery of the goods as per
the terms of the contract of sale.
ii)
Right to reject
3- What are the important Features of
Partnership?
Features of Partnership
Answer:
Features
of Partnership
1.
Existence of business: The objective of partnership must be to do
some type of business. Business
Set 2
1- Describe the
structure & objectives of The Central Consumer Protection Council
Structure of The Central Consumer Protection
Council
Objectives of The Central Consumer Protection
Council
Answer:
The CPA provides
for the establishment of the Central Consumer Protection Council (hereinafter
referred to as the Central Council). The Central Government has notified in the
Consumer Protection
2- Define
Salient Features of Competition Act
Salient Features of Competition Act
Answer:
Competition is
essential for innovation, strong and effective markets, consumer interest and
higher productivity in the economy. Trade and competition laws are interrelated
as both have the common objective of achieving economic efficiency by improving
business environment. This can
3- Discuss
salient features of Trade Mark Act, 1999
Salient features of Trade Mark Act, 1999
Answer:
Salient features
of Trade Mark Act, 1999
1.
Multi class applications are allowed in India.
However, statutory filing fees will be applicable for each class.
2.
Classification of goods and services is
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DRIVE
Spring 2018
PROGRAM
Bachelor of
Business Administration- BBA
SEMESTER
Semester 3
SUBJECT CODE
& NAME
BBA306 –
HUMAN RESOURCE MANAGEMENT
Set 1
Q1. Define
Human Resource Management. Explain the features & Objectives of Human Resource
Management.
Definition of Human Resource Management
Explaining the features & objectives of
Human Resource Management
Answer: Human Resource Management (HRM) is a
process of bringing people and organisations together so that the goals of each
are met. It is the art of procuring, developing, and maintaining competent
Q2. What do
you mean by Personnel Management? List and explain the differences between
Personnel Management and HRM.
Answer: Definition
According to the Institute of Personnel
Management of India Personnel Management is “that part of management function
which is primarily concerned with the human relationships within an
Q3. Explain
the process of Selection.
Explaining the selection process in detail
Answer:
Selection Process
i.
Reception: Every organisation wants to create a
favourable impression in order to attract the best candidates to the
organisation. Any applicant coming to the organisation is treated well so that
they have a
Set 2
Q1. Describe
the various strategies to improve Employee Relations
Answer: Strategies
to improve Employee Relations
i. Clarity
of organisational principles – Every organisation must ensure that their
vision and values are well communicated to the employees. The organisational
and personal values and principles of the employees must not be in conflict as
this will lead to discontent among the employees.
ii.
Involvement of the team members: Before any decision is made by the manager,
he must let the team members be aware of it and at the same time, must
encourage them to give their opinions. This also
Q2. Discuss
the objectives of Training. Explain the methods of On the Job Training.
Answer: Objectives
of Training
i. To prepare the employee for the changing requirements
of the job and the organisation.
ii. To impart basic knowledge to the new
employees and ensure job specific intelligent performance.
iii.
To prepare
employee
iv.
Q3. Write
down the objectives & Principles of wage and salary administration.
Explaining the objectives & Principles of
wage and salary administration
Answer:
The objectives of a comprehensive wage
and salary administration plan are:
i. To
provide a reasonable and equitable remuneration for all employees.
ii. To
attract the best resource
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DRIVE: Spring 2018
PROGRAM:
Bachelor of Business Administration- BBA
SEMESTER:
3
SUBJECT
CODE & NAME: BBA307: QUALITY MANAGEMENT
Set 1
Q.1: Discuss Deming’s 14 points for management.
Deming’s 14 points (10 Marks)
Ans:
Deming’s 14 points:
Another of Deming’s notable
contribution was the 14-point methodology. The methodology lists 14 points or
principles for establishing quality control within any organization.
- Constancy of purpose: Deming emphasised
commitment to quality. All organisations must be consistent in their quest
to
Q.2: How is the McKinsey 7S model used for
carrying out strategic planning and implementation?
McKinsey 7S model – Diagram (4 Marks)
Explanation (6 Marks)
Ans:
McKinsey
7S model – Diagram: The
McKinsey 7S model is a widely discussed framework for viewing the
interrelationship of strategy formulation and implementation. The 7S-model was
born at a meeting of four authors - Richard Pascale,
Q.3:
What is cost of quality? Why is it important to measure? List common costs of
poor quality.
Cost of
quality (2 Marks)
Why is
it important to measure? (4 Marks)
List
common costs of poor quality. (4 Marks)
Ans:
Cost of quality:
Traditionally, cost of
quality is defined as the expenditure incurred by the producer to achieve a
particular level of quality. It has been modified, and today it is defined as
the expenditure incurred by the producer, user, and community to achieve a particular
Set 2
Q.1: What is meant by Quality Audit? What is
its purpose?
Quality Audit (2 Marks)
Purpose (8 Marks)
Ans:
Quality Audit:
Audits
refer to systematic investigation of procedures or operations. Audits are
generally performed to ensure compliance to confirmed standards, proper
implementation of processes as specified in the organizational
Q.2: Write short notes on:
a) Recognition and rewards (5 Marks)
b) Suggestion systems (5 Marks)
Ans:
Recognition and rewards:
Recognition and Rewards are
two effective tools in the hands of managers to motivate employees and
encouraging them to maintain and improve their performance in an organisation.
Recognition refers to the acknowledgement by the management for the
achievements and positive contributions made by the employee or the team that
led
Q.3:
Discuss about IMC Ramakrishna Bajaj National Quality Award.
IMC
Ramakrishna Bajaj National Quality Award (10 Marks)
Ans:
IMC
Ramakrishna Bajaj National Quality Award:
The IMC Ramakrishna Bajaj
National Quality Awards was instituted in 1996. It was named after Mr.
Ramakrishna Bajaj who was a freedom fighter, social worker, philanthropist and
a highly successful business industrialist. He
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DRIVE
SPRING 2018
PROGRAM
Bachelor of Business Administration
- BBA
SEMESTER
III
SUBJECT CODE & NAME
BBA308
Advertising and Sales
Assignment Set -1
Q.1.
Explain Integrated Marketing Communication (IMC). Explain the role of
IMC in an Organisation.
Explain Integrated Marketing
Communication (IMC). 4
Explain the role of IMC in an
Organisation. 6
Answer-
Integrated Marketing Communication
(IMC)
“IMC
is a strategic business process used to develop, execute, and evaluate
coordinated, measureable, persuasive brand communications programs over time
with customers, prospects, employees, associates, and other targeted relevant
internal and external audiences. The goal is to generate both short-term
financial returns and build long-
Q.2
What are the various criteria that are considered in the development and
implementation of media plans?
10
Answer-
The following criteria are
considered in the development and implementation of media plans:
●
Media mix
●
Target market coverage
●
Geographic allocation
decision
●
Scheduling decisions
●
Reach, Frequency and
Gross Rating points
●
Creative
Q.3 What do you mean by Broadcast Media? What are
the various advantages of Radio as an advertising medium?
Explain Broadcast Media. 4
Explain various advantages of Radio
as an advertising medium.
6
Answer-
Broadcast Media
The
term broadcast was first adopted by early radio engineers from the Midwestern
United States, treating broadcast sowing as a metaphor for the dispersal
inherent in Omni directional radio signals. Broadcasting is a very large and
significant segment of the mass media. Originally, all broadcasting was
composed of
Assignment Set -2
Q.1 Define Sales Promotion. What are the various
important reasons for the growth of sales promotion?
Definition
of Sales Promotion. 2
Explain
various reasons for the growth of sales promotion. 8
Answer-
Sales
promotion refers to ‘those marketing activities that stimulate consumer shows
and expositions. Purchasing and dealer effectiveness such as displays, demonstration
and various non- recurrent selling efforts not in the ordinary routine.”
According to A.H.R. Delens: “Sales promotion means any steps that are taken for
the purpose of obtaining an increasing sale. Often this term refers specially
to selling efforts that are designed
Q.2
Write Short Notes on AIDAS Model and Customer Delight
AIDAS Model 5
Customer Delight 5
Answer-
AIDAS Model-
The
traditional conceptual model for creating any advertising or marketing
communication message is the AIDA Model - get Attention, hold Interest, arouse
Desire and then obtain Action. AIDA is a simple acronym that was devised
Q.3
What do you mean by Sales force? What are the four basic types of sales
organisation structure?
Explain Sales force. 3
Explain the four basic types of
sales organisation structure.
7
Answer-
Sales
Force is the term used for the division of a business that is responsible for
selling products or services. Sales force means persons responsible for selling
products or services via direct contact with the customers. Today, most
industrial companies rely heavily on a professional sales force to locate
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