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DRIVE- Spring
2018
PROGRAM- MBA
(Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE
& NAME- MH0056 – Public Relations & Marketing for Healthcare
Organizations
CREDIT &
MARKS-4 Credits, 60 marks
Q1.
Discuss the factors that attract corporates to healthcare. Add a note on future
outlook of healthcare sector. 6, 4
Answer: Factors
that Attract Corporates to Healthcare: The
following are some of the factors that are attracting corporate to the
healthcare sector:
Recognition as an industry: The
healthcare sector was recognised as an industry during the mid-80s. This
helped the hospitals to obtain long term funds from various financial institutions.
In order to motivate the health sector the government also reduced
import duties on medical equipment‟s and
Q2.
Describe SWOT analysis with examples. 6, 4
Answer: SWOT
Analysis: As we know SWOT is an abbreviation for Strengths,
Weaknesses, Opportunities, and Threats. It is a planning tool used to
assess the strengths, weaknesses, opportunities, and threats present in
a project or in a healthcare organisation. SWOT involves stating the objective
of the project or the organisation and recognising the internal and
external factors that are supportive or unfavourable to achieving that
objective. SWOT is often used as part of a strategic planning process in
a
Q3.
Explain the E-Marketing strategies for healthcare services. 10
Answer: E-Marketing
Strategies for Healthcare Services: we
have studied about the four P’s of marketing and now let us discuss the
strategies of e-marketing. The strategies for e-marketing need to be
carefully worked out to achieve the targets set by the customer. The
healthcare industry as a customer today is very dynamic in terms of services
and business propositions. Hospitals now function like the corporate
Q.4:
Discuss the
current scenario of medical tourism in India.
Explanation
of medical tourism
Explanation
of present situation of medical tourism
Advantages
of medical tourism
ANS:
Explanation
of medical tourism:
The
medical tourism provider collects information about the treatment, estimated
cost, duration of stay along with the list of hospitals and tourist
destinations from the doctors and consultants and sends it across to the
patient who is seeking treatment. Accordingly the patient has to sign the
respective agreements and will be provided with a recommendation letter to
obtain a medical visa from the embassy. When the patient travels to the country
where medical treatments required, the patient would be escorted by a
representative from
Q.5:
Discuss the
future of healthcare marketing.
Brief outline of
healthcare marketing
Explanation
of future of healthcare marketing
ANS:
Brief outline of
healthcare marketing:
Healthcare
marketing management is the process of understanding the needs and wants of the
target market. Consumer protection and satisfaction are the core concepts of
marketing. Healthcare marketing deals with the marketing of healthcare and
related products or services. Health services have become expensive and complicated
because of fast-paced scientific and technological advances. There is a dire
need for efficient management, administration and delivery systems in
healthcare services. Healthcare service marketing
Q.6:
Discuss the
standard metrics to evaluate public relations in healthcare.
Key factors of PR
measurement and evaluation
Explanation of
various PR evaluation components
ANS:
Key factors of PR
measurement and evaluation;
The
key factors to be considered while focusing on the PR measurement and
evaluation are:
§ To establish
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ASSIGNMENT DRIVE - SPRING 2018
PROGRAM
– MBA;
SEMESTER-
4th
SUBJECT CODE &
NAME-MH0057–Management of Healthcare Human Resources
Q1.
Discuss management development in healthcare organisations.
·
Definition
·
Methods
·
Management
development programmes
·
Principles
of management development
·
Line
and staff responsibilities in management development 1+1+2+4+2 = 10
Answer:
Definition:-
Management development is the process to enhance the skills
and capacity of managers and professionals for individual and organisational
benefits. Management development considers the role of managers and the ways in
which they
Q.2: Describe
recruitment in healthcare services.
·
Meaning and definition
·
Factors affecting
recruitment process
·
Importance of
recruitment
·
Sources of recruitment
·
Recruitment process
ANS:
Meaning and
definition:
Recruitment
refers to the process of attracting, screening, and selecting qualified people
for a job at an organization or firm. This is done to meet the requirement of
the organization in having the right people to do the right job at the
Q3.
Explain the objectives of HRM in healthcare.
·
Listing
the objectives
·
Explanation
2+8=10
Answer:
The objectives of HRM system in healthcare
are as follows:
To help the healthcare organisation reach its goals.
To
Q4.
Define performance appraisal. Describe the components of performance appraisal.
·
Definition
·
Mentioning
the components
·
Explanation
1+2+7=10
Answer:
Definition
of performance appraisal:-
Performance
appraisal is the process of obtaining, analysing and recording information
about the relative worth of an employee. The focus of performance appraisal is
measuring and improving the actual performance of the employee and also the
future potential of the employee. Its aim is to measure what an
Q5 Describe HR audit
process.
·
Mentioning
the phases and components of HR audit process
·
Explanation
of phases and components 2+8=10
Answer:
Phases in HR Audit:
HR audit process is conducted in different phases. These
phases include:
Pre-Audit Information; Pre-Audit
Self-Assessment; On-site Review; Records Review, Audit Report
Q6 What is collective
bargaining? Explain the principles and characteristics of collective
bargaining.
·
Definition
·
Explanation of principles
·
Explanation of
characteristics 1+6+3=10
ANS:
Definition:-
According
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DRIVE- Spring
2018
PROGRAM- MBA
(Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE
& NAME- MH0058 – Legal Aspects in Healthcare Administration
BOOK ID- B1322
CREDIT &
MARKS-4 Credits, 60 marks
Q.1:
Discuss the
various levels of consumer courts.
Mentioning
the 3 levels of consumer courts
Explanation
various levels of consumer courts
ANS:
Mentioning
the 3 levels of consumer courts
Consumer
dispute redressal forums have been established for the settlement of grievances
of dissatisfied consumers. This can be done at three levels:
1.
District forum
2.
State commission
3.
Q.2: Explain the following acts:
a. The Drugs and Magic Remedies
Act of 1995
b. Registration of Birth and
Death Act of 1969
a. Explanation of salient
features of Drugs and Magic Remedies Act.
b. Explanation of salient
features of Registration of Birth and Death Act
ANS:
a. Explanation of salient
features of Drugs and Magic Remedies Act.:
The
Drugs and Magic Remedies act was enacted in 1955, this act was introduces to
control, the advertisement of drugs in certain cases, to prohibit the
advertisement for certain purpose of remedies alleged to
Q.3: Discuss the rights and responsibilities of
the patient.
Rights
of the patient
Responsibilities
of the patient
ANS:
Rights
of the patient:
Right
to considerate and respectful care
–
Right to information on diagnosis, treatment and medicines
–
Right to obtain all the relevant information about the professionals involved
in the patient care
–
Q.4: Define abortion. Explain medical termination
of pregnancy act in detail.
Definition
of abortion
Explanation
of MTP act
ANS:
Definition
of abortion:
Abortion
is the termination of pregnancy by any method (spontaneous or induced) before
the foetus is sufficiently developed to survive independently. Abortion may be
classified into various categories depending
Q.5:
Explain the
regulatory requirements in setting up and running a blood bank.
Explanation
of the important regulatory requirements in setting up and running a blood
bank.
ANS:
Explanation
of the important regulatory requirements in setting up and running a blood
bank.
National
Blood Policy: Government of India published in the year 2002 the National Blood
Policy. The objective of the policy is to provide safe, adequate quantity of
blood, blood components and products. The main aim of the policy is to procure
non remunerated regular blood donors by the blood banks. The policy
Q.6: Discuss the
important documents and ethical codes in medical ethics.
Mentioning
the important documents in medical ethics
Explanation
of Hippocratic Oath
Explanation
of Declaration of Geneva
Explanation
of International Code of Medical Ethics
ANS:
Mentioning
the important documents in medical ethics:
Important Documents and Ethical Codes are following
as:
·
Hippocratic
Oath
·
Declaration of
Geneva
·
International
Code of Medical Ethics
Explanation
of
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ASSIGNMENT DRIVE - SPRING 2018
PROGRAM
- MBA
SEMESTER
– 4TH
SUBJECT
CODE & NAME-MH0059 – Quality Management in Healthcare Services
BOOK
ID-B1323, CREDITS-4, MARKS-60
Q1 Explain the principles of
quality in healthcare.
·
Brief
outline of quality in healthcare
·
Explanation
of principles 2+8=10
Answer:
Quality
in healthcare:-
Quality in healthcare
is a patient-cantered
Q2
Differentiate between Six sigma and Total quality management.
·
Mentioning
10 important differences between six sigma and TQM 10
Answer:
Six Sigma and Total Quality
Management in Healthcare:
TQM
vs Six Sigma
Business leaders and managers
often get torn between TQM and Six Sigma while trying to choose the best
management and quality control approach for their organizations. Understanding
the differences between the two is the most important thing in such situations.
TQM refers to Total
Q3
Explain the implementation of QMS in healthcare organisation.
·
Brief
outline of QMS
·
Explanation
of steps in implementing QMS in healthcare organization 2+8 =10
Answer:
Brief
outline of QMS:-
A Quality Management
System (QMS) is a set of policies, processes and procedures necessary for
planning and executing
Q4.
Define accreditation and certification. List the benefits of accreditation and
certification of hospitals.
·
Definition
of accreditation and certification
·
Benefits
of accreditation
·
Benefits
of certification 2+4+4=10
Answer:
Certification
and Accreditation (C&A or Can) is a process for
implementing information security. It is a systematic procedure
Q5.
Define total quality management. Discuss the importance of TQM in healthcare.
·
Definition
·
Importance
2+8=10
Answer:
Total quality
management:
Total Quality
Management / TQM is an integrative philosophy of management for continuously
improving the quality of products and processes. TQM is based on the premise
that the quality of products and processes is the responsibility of everyone
involved with the creation or consumption of the products or services which are
offered by
Q6
Discuss the methods of performance evaluation in healthcare services.
·
Listing
all the methods of performance evaluation
·
Explanation
of all the methods of performance evaluation
2+8=10
Answer:
To achieve quality
improvement, it is important to evaluate the performances of all employees in a
healthcare organisatio
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