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DRIVE-Winter
2015
PROGRAM-Bachelor
of Business Administration- BBA
SEMESTER-4
SUBJECT
CODE & NAME-BBA 403 - International marketing
BK
ID-B1714
CREDIT
& MARKS-4 CREDITS, 60 MARKS
Q.1.
Explain the meaning, need and significance of international marketing. (Meaning,
Need, significance) 3, 4, 3
ANS:
Meaning of
International Marketing
Before trying to
understand the definition of international marketing let us recapitulate
the definition of “Marketing” as given by Mr. Kotler, an authority on
the subject. According to Mr. Kotler, “Marketing is a societal process
by which individuals and groups obtain what they need and want through
creating, offering and freely
Q.2.
Compare Adam Smith and David Ricardo’s theories of international trade. (Compare
the two theories) 10
ANS:
Comparison of Adam Smith and David Ricardo’s theories
of international trade
Adam Smith’s theory: Economist, Adam Smith,
disagreed with the version of mercantilism. Adam Smith said that
different countries produce different goods efficiently. Like England
due to its efficient manufacturing processes, was the
.
Q.3.
Culture is an invisible barrier to international trade. Discuss. (Discuss the
statement) 10
ANS:
Culture is an invisible barrier to international
trade
The customs,
institutions and achievements of a particular nation, people or group
constitute culture in the opinion of the intelligentsia. Some opine that
culture is an art and other manifestations of human intellectual achievement
regarded collectively. In international relationship, there is a cultural
attaché who is an official of the embassy
Q.4.
Explain the meaning and need of secondary research in international marketing. (Meaning,
need) 3, 7
ANS:
Secondary Research
As the name indicates,
secondary data is the data collected by somebody earlier for their use.
Secondary research is carried out first. This
Q.5.
What is the mode of entry adopted by McDonalds? Discuss the various modes of
entry in international business. (Mode of entry by McDonalds, Modes of entry) 3,
7
ANS:
Mode of entry adopted by McDonalds
Mcdonald is the world
famous fast food restaurant. Mcdonald’s from its day first has always tried to
have strong competitive
Q.6.
Write short notes on: 5,5
a)
Modes of transportation in international trade
b)
Benefits and risks of Global e marketing
ANS:
a) Modes of
Transportation in international trade
The volume of goods
and services exchanged between nations is taking a growing share of the
generation of wealth, primarily by offering opportunities of economic
growth in new regions and by bringing down the costs of a wide
Get fully solved assignment. Buy online from website
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