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DRIVE-Winter 2015
PROGRAM-MBADS (SEM
3/SEM 5) MBAFLEX/ MBAN2 (SEM 3) PGDMMN (SEM 1)
SUBJECT CODE & NAME-MK0012-
Retail Marketing
BK ID-B1723
CREDIT & MARKS-4
Credits, 60 marks
Q1. Define Private Branding.
Explain the growth drivers of private label in detail. (Explanation of Private
Branding, Growth drivers of private label) 3, 7
Answer:
A private brand is a product that
is exclusively manufactured for a retailer. The retailer will market the
product under its own brand name. Prices for private brands are usually set
cheaper than competing name brands. Consumers often think that
Q2. Describe the Retail Buying
Process in brief. (Definition of
retailing, retail buying process) 2, 8
Answer:
Retail
Buying Process
These
basic psychological processes play an important role in understanding how
consumers actually make their
Q3 Explain the Retail Merchandising
Management (RMM) in brief.
(Definition of Retail
Merchandising, Steps involved in RMM) 3,7
Answer.
Retail Merchandising
Retail
merchandising refers to the process used to conduct retail sales. As part of
the process, the merchandiser pays close attention to the
Q4 Define e-tailing.
Explain the future of electronic retailing.
(Definition of
e-tailing, Future of e-tailing)2,8
Answer.
E-tailing
Electronic
retailing, also known as e-tailing, deals with selling products and services
online via the Worldwide Web. Internet retailing or ‘e-tailing’, as it is usually
referred to, covers retailing using a variety of
Q5 Price is a highly
sensitive and visible part of retail marketing mix. Retailer’s overall
profitability depends on Pricing. It plays an important role in strategic
decision making process. Explain various pricing strategies are adapted by the
retailer according to the situation.
(Explanation of pricing
in Retail, Retail Pricing strategies)2,8
Answer.
Pricing in Retail
Price
is a highly sensitive and visible part of retail marketing mix and has a bearing
on the retailer’s overall profitability. Further, pricing itself is an essential
part of marketing mix and has its own place in the strategic decision-making
process. In subsequent sub-sections, you will learn the various pricing
strategies.
Q6 Describe any three
Rural retail strategies in brief.
(Definition of Rural
retail, Any three Rural retail strategies)2,8
Answer.
Rural retail
Rural
retailing is the fast growing aspect of retail since retailers can feel comfortable
in finding suppliers and they also act as buyers. Retailing is the final phase
of the distribution channel and it is clear by now that it is the availability
and
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 700/semester only.
if urgent then call us
on 08791490301, 08273413412
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