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DRIVE
Winter 2015
PROGRAM
MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM
3)
PGDISMN (SEM 1)
SUBJECT CODE &
NAME
MI0036 – BUSINESS
INTELLIGENCE & TOOLS
CREDIT - 4
MARKS –60
Q1. a. List the
factors responsible for the increasing importance of BI in organisations. b.
What are the obstacles in Implementing BI in Organisations 5, 5
Answer:
Factors Responsible for the Increasing
Importance of Business Intelligence in Organisations: The increasing importance of BI
is due to various factors, namely, technological advancement, competitive
market and need for quick reflexes. Let's
Q2. a. Discuss the
contribution of business analytics in strategy management. b. How is CRM linked
to business intelligence? 5, 5
Answer:
Contribution of BA in strategy Management:
A good
financial performance is the result of better business outcomes. To achieve
these outcomes, organizations need to develop and manage multiple,
interconnected business strategies. BA solutions give an actionable business
forecast that can guide business strategies and technologies to provide
Q3. Explain the
data mining process in detail. (Figure to data mining process, Explanation of
the process) 3, 7
Answer: Figure to data
mining process:
Q4. 4 Briefly
explain the 7 Ps of marketing mix
·
Explaining the 7 Ps of marketing
mix
Answer:
The service marketing mix is also
known as an extended marketing mix and is an integral part of a service
blueprint design. The service marketing mix
Q5. What are the
main features of a financial reporting system (At least 10 features) 10
Answer:
Features of a financial reporting system: The following are the main features of a financial
reporting system:
Drag-and-drop report builder: This feature helps in creating
sophisticated reports and analyzing them with ease. To generate a report, you
need to select the desired items from a menu, drag them onto a graphical
workspace and choose appropriate
Q6. Discuss the
various critical challenges that need to be overcome for BI to succeed within
an organization (Listing the critical challenges) 10
Answer: Critical Challenges for Business
Intelligence Success: Business
success is achieved with BI through easily accessible information. This access
can be best achieved with the help of precise and timely insight into the
finances and customers of an organization as well as the state of the market.
The true indicator of success in business is when
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 700/semester only.
if urgent then call us
on 08791490301, 08273413412
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