Friday, 8 April 2016

ml0017 smu mba winter 2015 (april/may 2016 exam) IVth sem assignment

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DRIVE Winter 2015
PROGRAM/SEMESTER- MBADS (SEM 4/SEM 6)
MBAFLEX/ MBAN2 (SEM 4)
PGDROMN (SEM 2)
SUBJECT CODE & NAME
ML0017-Mall Management
BK ID B 1843
CREDIT & MARKS- 4 Credits, 60 marks

Q.1. Explain the different types and components of shopping malls. (Explanation of types, Explanation of components) 5, 5

ANS:

Explanation of types of shopping malls

Usually malls are categorized into three broad groups – regional, super regional and outlets. In many instances, regional and super-regional malls are found as the constituents of huge superstructures that usually also involve residential space, office space, amusement parks, etc. These trends are visible in the design and construction of most of the modern


Q.2. Explain different models for malls. (Meaning of malls, Types of mall models) 2,8

ANS:

Types of mall models

Malls are shopping centres where customers park their vehicles in outlying areas and walk to the stores which are spread over a vast area. Traditional malls are enclosed with climate-controlled walkways between facing strips of


Q.3. Describe the Mall Design Process in detail. (Explanation of malls) 10

ANS:

Mall Design Process

The way malls are designed is controlled by various stakeholders which include the real-estate developer and architects, the design team, the town planners and control authorities. Although the character of the shopping centre is determined by the mix of users and consumers coming in to the shopping centre, the parameters for design are set by the design team in accordance with the defined strategy and objectives. Some of the key steps that


Q.4. Explain Global brands, its benefits and variables. (Meaning, Benefits, Variables) 2, 5, 3

ANS:

Global Brand

A global brand is one which is supposed to replicate the same set of values all over the world. Global brands rise above their origins and make durable and lasting relationships with consumers across nations and customs. They are


Q.5. Explain Preventive and Predictive Maintenance Techniques in detail. (Meaning & Explanation of PM, Meaning & Explanation of PdM) 5, 5

ANS:

Preventive Maintenance (PM)

Preventive Maintenance (PM) stands for ‘the care and servicing by personnel for the purpose of maintaining equipment and facilities in satisfactory operating condition by providing for systematic inspection, detection, and


Q.6. “Risks need to be managed and reduced by the shopping mall officials”. In context of this statement, explain various issues which are taken care by officials. (Explanation of issues) 10

ANS:

Explanation of issues

Risks need to be managed and reduced by the shopping mall officials. The following issues should be taken care of with regard to this:

Risk Assessment: Refer to ‘managing the risks’ mentioned earlier and determine the level of security you require

Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412




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