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ASSIGNMENT DRIVE - SPRING 2017
PROGRAM - MBA
SEMESTER – 4TH
SUBJECT CODE & NAME - MH0056 – Public
Relations & Marketing for Healthcare Organizations
BOOK ID B1320 CREDIT & MARKS 4
Credits, 60 marks
Q. 1 Explain the concept of
service and marketing. Enumerate the steps involved in healthcare marketing
process.
·
Explanation of concept of service
·
Explanation of concept of marketing
·
Explanation of all the steps involved in healthcare
marketing process 2+2+6 =10
Answer:
The concept of service
The
widespread interest to manage and market services effectively has opened doors
for stressing on service characteristics. The
Q2 Discuss the various
steps involved in marketing research.
·
Explanation of steps in marketing
research 10
Answer:
Marketing
research is a multi-step process. It involves gathering patient information
that will assist the healthcare organisation in
Q3 Describe the types of
public relations research.
(Explanation
of primary research, Explanation of secondary research) 5+5=10
Answer:
Explanation of primary research:
Primary
research
Primary
Q4 Discuss the current
scenario of medical tourism in India.
(Explanation of medical
tourism, Explanation of present situation of medical tourism , Advantages of
medical tourism) 2+4+4=10
Answer:
Explanation of medical tourism:
The
medical tourism provider collects information about the treatment, estimated
cost, duration of stay along with the list of hospitals and tourist
destinations from the doctors and consultants and sends it across to
Q5 Discuss the future of
healthcare marketing.
(Brief
outline of healthcare marketing, Explanation of future of healthcare marketing)
1+9 =10
Answer:
Brief outline of healthcare marketing:
Q6
Explain the standard metrics to evaluate public relations in healthcare.
(Key
factors of PR measurement and evaluation, Explanation of various PR evaluation
components) 3+7 =10
Answer:
Key factors of PR measurement and
evaluation;
The
key factors to be considered while focusing on the PR measurement and
evaluation are:
§
To establish flawless programmed
objectives and desired outcomes to measure results. For this, the PR goals must
be linked directly with the overall goals of business programmed.
§
To
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