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DRIVE
SUMMER 2014
PROGRAM-
BBA
SEMESTER-
2
SUBJECT
CODE & NAME
BBA
201
RESEARCH
METHODS
BK
ID- B1518
CREDITS
2
MARKS
30
Q.1.
Briefly describe the different steps involved in a research process. What are
the characteristics of good research? ( Meaning of Research, Listing the steps
of the research process, Explanation of the steps involved in a research
process, Characteristics of good research) 2,2,4,2
ANS:
Meaning of Research
Research is the orderly approach
towards purposeful investigation. Thus the term research needs
formulating a hypothesis, collection of data on relevant variables, analysing
and interpreting the result and reacting conclusions, either in the form of an
explanation or certain generalizations. It can also be called an academic
activity and a systematised attempt to gain new knowledge Research has been
Q.2.
a. Explain the different types of research designs. b. Differentiate between
Probability and Non-probability sampling methods. (Meaning of research design,
Types of research designs, Meaning of Probability and Non-probability sampling
methods, Differences) 1,4,2,3
ANS:
Meaning of Research Design
It is a systematic plan of what
is to be done, how it will be done and how the data will be analyzed.
Research design basically shows what the major topics in the research
are and their details. It provides an outline of how the research will
be carried out and the methods that will be used. It includes an abstract
of the research study, descriptors of the research design, dependent and
independent variables, the assumptions and limitations of the research,
research question hierarchy, sampling
Q.3.
The important task ahead of the researcher is to document the entire work done
in the form of a well-structured research report. Describe in brief the
components of a Research Report. What are the guidelines for writing the
research report? (Meaning of a Research Report, Components of a Research
Report, Guidelines for writing the Research Report) 2,4,4
ANS:
Meaning
of a Research Report
The
written research report and the oral presentation typically provided for those
who occupy executive positions.
The report is
confusing or poorly written, the time and the effort spent on gathering and
analysing data would not carry any result. Research
report is the most important part of the research process.
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700/semester only.
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