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DRIVE
SUMMER 2014
PROGRAM
Bachelor
of Business Administration- BBA
SEMESTER-2
SUBJECT
CODE & NAME
BBA202:
BUSINESS STRATEGY
BK
ID-B1519
CREDIT
& MARKS-2 CREDITS; 30 MARKS
Q.1.
Define business policy. Explain the importance of business policy.
Differentiate between business policy and Strategy. (Definition of business
policy, Importance of business policy, Difference between business policy and
strategy) 2, 4, 4
ANS:
Definition of a Business Policy
"Business Policy is the
study of functions and responsibilities of general management and the problems
which affect the character and success of the total enterprise" – Learned
Andrews Christensen and Gath
Q.2.
What are the objectives of Strategic Management? What are the causes for
failure of Strategic Management? (Objectives of Strategic Management, Causes
for failure of Strategic Management) 5, 5
ANS:
Objectives of Strategic
Management
The different objectives are
given below:
a) To keep pace with the changing
business environment: The
present day world is often called as a flat world because of revolution in transport,
communication and technological advancement. The present day environment
in which the business enterprises operate is so dynamic and fast-changing
that the business enterprises are finding it extremely difficult to
operate. There are high level of
Q.3.
Write a brief note on the following: 5,5
a)
Core competencies and their importance
b)
Strategic leadership.
ANS:
a)
Core
Competencies and their Importance in Strategy Formulation
The
term “Core Competency” has its origin in an article titled “The Core Competence of the Corporation”, written by C. K. Prahalad
and Gary Hamel for the Harvard Business Review in 1990. In this article,
core competency has been defined as “The collective learning and coordination skills behind the firm's product lines”. The
authors illustrated that the core competencies of an organization led to
the development of core products, which in turn, can
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