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DRIVE-Summer
DRIVE 2014
PROGRAM/SEMESTER-MBADS
(SEM 4/SEM 6) MBAFLEX/ MBAN2 (SEM 4) PGDISMN (SEM 2)
SUBJECT
CODE & NAME-MI0039- E-COMMERCE
Q1.
Warigon is a retail company and they want to automate the payment system.
Assume that you are the design engineer of that company. What are the factors
that you would consider while designing the electronic payment system?
(Analyzing- 5 marks, Factors- 5 marks) 10 marks)
Answer.
Analyzing Factors:
These factors are as follows ease
of access, use and integration, acceptability and client base.
Ease of use and access: The best payment processing system should be easy to use and support all levels of users.
Q2. For
many years companies have been using computers to send business documents
instead of mailing paper documents (i.e. most of our pay checks are directly
deposited into our bank accounts). This transfer of funds is accomplished by
the use of an electronic file being sent from your company to your bank). The problem
was that the all employed proprietary used unique formats to pursue this task.
The absence of a standard format led to the condition where computers could no
longer "talk" to one another without a great deal of effort by
programmers. For example, Supplier X could recognize an electronic Purchase
Order from Retailer A but not from Retailer B. To avoid the above conditi. What
is the name of the standard? Discuss the working concepts of that standard.
(Recognizing the standard – 1 mark, defining the standard- 2 marks, listing the
various components – 3 marks, explaining the working – 4 marks) 10 marks
Answer.
Name
of the standard and its definition: EDI ANSI X12 stands
for Electronic Data Interchange, American National Standards Institute
X12. The EDI ANSI X12 standard
was developed to govern the use of EDI to exchange information electronically
between businesses.
ANSI X12 was originally conceived
to support companies across different industry sectors in North America however
today there are more than 300,000 companies worldwide using X12 EDI standards
in daily business transactions. ASC
Q3
Suppose you are the network admin of WXZ Software Company and you are given the
responsibility of managing all the servers. What are the steps you would follow
to avoid hacking of the company’s information?
(Explaining
the threat and to avoid threats) 10
Answer.
Explanation
of threats
Unethical hackers (in
bad sense of this word) are always looking for weaker points in a network
system to hack the security system of your company and get hold of confidential
and new information. Various threats may occur which may be in the following
forms:
Sabotage by former
employees
Employees who lose
their job due to some bad circumstances like disappointment or fired due to
their misbehavior may collect the internal information from their previous
contacts and ex-colleagues. Sabotage by ex- employees may
Q4.
Assume that you are the project manager of VSG Company. Due to some reason the company’s
server got shut down and the company is not able to access the company’s confidential
data. What steps would have been taken by you to avoid this?
(Explaining
the backup alternatives) 10
Answer.
The steps followed in backup alternatives
Setting up, running
and performing a backup can become very time consuming (especially if you are
creating a FULL backup for the very first time and more on this later). You can
take some steps to make the task of securing and storing your information,
first, by getting rid of some rubbish. Rarely, have I noticed in other
articles, blogs, posts, forums, any mention of getting rid of unwanted data on
the computer FIRST.
Q5.
Write short note on
a.
Target Audience
b.
Preparing the budget
(a.
Target Audience, b. Preparing the budget) 5,5
Answer.
a) Target audience
With the advent of the
World Wide Web, more and more companies are competing with each other to make
their presence felt in the web world. Advertising through the web is easier and
effective. However, it is very important to analyze and target a particular set
of audience for specific products and services.
Strategic
determination of the audience for whom the products are targeted is very
essential for the success of any business. Websites should be designed after
considering the requirements of the visitors and the benefits derived there
after by the particular website. Website designed for information, entertainment
or business should be capable of grasping the visitor’s attention and retaining
it for a longer period of time. More traffic can be attracted by a good website
design which is rich in contents. Websites can be broadly classified into two
-- personal websites and business
Q6.
Guest look is an Indian based cosmetic manufacturing company which manufactures
a wide range of cosmetics for men. Although its product was used by men all
over the world, a number of new cosmetic manufacturing companies arose in the
market challenging Guest look. Now Guest look has to find innovative ways of
advertising its products. So far, Guest look’s advertising aids were mostly
printed and television media. Now, Eguest look realized the importance and
benefits of e-Marketing and has started concentrating on e- Marketing. As the
company is known for its integrity and will not compromise on that with spam
and unsolicited mails. Therefore, company identified three techniques such as
search engine optimization, improving existing website and banner ads.
a.
What are the benefits of offline advertising? Are Guest look following offline advertisement?
Justify your
b.
If you are working with the development team of Guest Look, how would you go about
improvising the existing website?
c.
What banner ads?
(a.
Listing the benefits of offline advertising, Justification of the answer for
using offline advertisement, b. Explaining how to improvise the existing website,
Explaining banner ads and its drawbacks) 2,2,3,3
Answer.
a) Benefits of offline advertising
Despite the growth of
the Internet, it is important to realize that only 78.1% of users in the US
have access to the Internet that leaves 21.9% of users whom you cannot reach
online. For that 21.9%, here are some offline marketing methods to consider reaching
everyone in your overall marketing strategy.
Get fully solved assignment, plz drop a mail with your sub code
computeroperator4@gmail.com
Charges rs
125/subject and rs 700/semester only.
our website is www.smuassignment.in
if urgent then call us
on 08791490301, 08273413412
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