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DRIVE-Spring
2015
PROGRAM-Bachelor
of Business Administration
SEMESTER-6
SUBJECT
CODE & NAME-BBR601-Modern Retail Management Process and Retail Services
BK
ID-B 1940
CREDIT
& MARKS-4 Credits, 60 marks
Q1.
Throw light on the challenges faced in the international retailing.
(Explanation)
10
Answer.
Challenges
faced in the international retailing
As a new entrant, a retailer may
face the following challenges in international retailing:
New Environment: A retail organisation needs to
understand the culture, values and ethics of a country where it wishes to
operate in order to fulfil the requirements of the customers of that country.
This requires extensive market research and huge cost, which can be a challenge
for the organisation.
Q2.
Discuss the key features of new technology in retail formats.
(Explanation)
10
Answer.
Key
features of new technology in retail formats
The following are the key features
of these new technology retail formats:
Synchronised Response: Technology allows multichannel
retailers to provide accurate response to the needs and preferences of
consumers. It enables retailers to get feedback from customers and make
modifications in their
Q3.
“Retailing is also based on several strategies”. Briefly explain the various
retail strategies
(Explanation)
10
Answer.
Retail
strategies
General Retail
Strategies: These strategies focus on the growth, selectivity and productivity
of a business. Such strategies help retailers to develop general ideas before
entering into a retail business or a new market. The following three types of
general retail
Q4.
“Developing a retail strategy is a step by step approach”. Comment
(Explain
the process of developing a retail strategy) 10
Answer.
Process
of developing a retail strategy
Developing a retail strategy is a
step-by-step approach as shown in
Figure.
Q5.
What are the steps involved in the franchising process?
(Explanation
of steps) 10
Answer.
Steps
involved in the franchising process
The steps involved in the
franchising process are explained below:
Q6.
Explain the following in detail
(i)
Data Warehousing
(ii)
Electronic Data Interchange
Answer.
(i)
Data Warehousing
Data warehousing
helps retailers to store data in such a manner that it can be easily analysed
and converted into meaningful information. This information enables retailers
to make effective business decisions. Moreover, data warehousing protects data
Get fully solved assignment. Buy online from website
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or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 375/semester only.
if urgent then call us
on 08791490301, 08273413412
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