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DRIVE-Spring
2015
PROGRAM-Bachelor
of Business Administration
SEMESTER-6
SUBJECT
CODE & NAME-BBR603-Merchandising and Supply Chain Management
BK
ID-B 1942
CREDIT
& MARKS-4 Credits, 60 marks
Q1.
“The supply chain collaboration provides competitive edge to organisations”.
Comment
(Explanation)
10
Answer.
Faced with the current economic
downturn supply chain collaboration is of growing importance as an approach to
competitive advantage through reducing costs and improving service levels. Indeed as we look to the future improved
levels of
Q2.
What is the importance of retail packaging in satisfying a customer?
(Explanation)
10
Answer.
Importance
of retail packaging in satisfying a customer
Customer
satisfaction refers to the extent to which customers are happy with the
products and services provided by a business. Customer satisfaction levels can
be measured using survey techniques and questionnaires.
Even though creative
Even though creative
Q3.
Throw light on the scope of visual merchandising in India.
(Scope
of Visual Merchandising in India) 10
Answer.
Scope
of Visual Merchandising in India
Today visual merchandising plays
an important role in this business of retail-industry. Visual Merchandisers are
the professionals who are responsible for granting any brand a face. Visual
Merchandising (VM) is the art of presentation whereby Visual merchandiser
Q4.
Explain the role of merchandiser in planning.
(Explanation)
10
Answer.
Role
of merchandiser in planning
Merchandisers play a crucial role
in the success of a retail organisation, as the profitability of the
organisation depends on the way they perform their roles and
Q5.
Discuss the methods of merchandise forecasting.
·
Qualitative methods
·
Quantitative methods
Answer.
The methods of merchandise
forecasting can be broadly divided into the following two types:
·
Qualitative methods
They are also termed as
judgmental or subjective methods. Qualitative methods are dependent on the
analysis of individuals who
Q6. Explain the following:
I.
Colour Wheel
II.
Objectives of Visual
Merchandising
Answer.
I.
Colour Wheel
A colour wheel is a convenience
tool that helps to determine the colour scheme of a store. It is a usual wheel
filled with 12 different colours as shown
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