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DRIVE
SUMMER 2016
PROGRAM
Bachelor of Business Administration- BBA
SEMESTER
VI
SUBJECT CODE & NAME
BBR603 –Merchandising &Supply chain Management
1. What are the factors responsible for the growth of the retailers?
Explanation
Answer: The factors
responsible for the growth of retailers’ influence and position are discussed
below:
Proximity to end-customers: The end-customer has a
direct access to the retailers of products and services. For example, if you
buy a refrigerator from a retail store and you had some issues about its
functioning, then the first person you approach is the manager of the retail
store. If the manager is unable to solve
2. Discuss the collaboration of supply chain partners on non-core
competency functions.
Explanation
of the concept
Answer: Collaboration of Supply Chain Partners on Non-Core
Competency Functions
Extreme Outsourcing: Some of the organisations outsource most of their business
processes such as sourcing, branding, promotions, warehousing, and
transportation to other supply chain partners, who can perform these functions
at a cheaper rate. Therefore, organisations outsource these processes to reduce
costs and manage the
3. Elaborate on the factors affecting the retailer-supplier
relationship.
Explanation
of the concept
Answer: Factors Affecting Retailer-Supplier
Relationship
Understanding of strategic business objectives: The retailers and the suppliers
should understand each other’s strategic business objectives. This would help
both the parties to grow simultaneously.
Providing
4. Explain the various types of lighting used in retail stores.
Explanation
of the concept
Answer: Types of
lighting used in retail stores
Primary Lighting:
It
refers to the lights used for overall illumination of the store. This type of
lighting uses fluorescent or incandescent lights mainly. In the outer area of
the store, 150-watt bulbs are used for basic window lighting, marquee lighting,
and illumination of the sidewalks and lobby area. However, in the areas
5. Compare visual merchandising practices in the past and the present
time.
Explanation
of the concept
Answer: VM
has been around since our civilised world is involved in merchandising. However,
the need of VM has
6. Write a short note on international sourcing.
Explanation
of the concept
Answer: In
today’s globalised world, customers want to purchase the products and services
that are available in the foreign markets. For example, you as a customer would
like to buy foreign apparels to get a different
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