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DRIVE Summer 2016
PROGRAM Master of Business
Administration- MBA
SEMESTER 3
SUBJECT CODE &
NAME
MK0012 –Retail Marketing
1
How Retail formats can be classified? Elucidate your answer with example.
classifications
of retail formats
Answer: Classifications of retail formats
Based
on ownership:
1. Sole
proprietorship: In this type, the business is owned and run by an individual.
He enjoys the whole profit and assets and also is responsible for liability
& losses. For example, if you start a small business with an
2
Define target marketing & what can be different types of target markets for
retailers?
target
marketing
types
of target markets for retailers
Answer: Instead of
aiming a single product and marketing programme at the mass market, most
companies identify relatively homogeneous segments and accordingly develop
suitable products and marketing programmes matching the preferences of each
segment. It should, however, be realised that all segments do not represent
equally attractive opportunities for a company
3
What are the different types of retail store locations? What are their
advantages & disadvantages?
different types
of retail store locations
advantages &
disadvantage
Answer: Retail store locations are classified
into seven basic types:
·
Freestanding sites: A freestanding
site is a retail location that is not connected to other retailers. However
they might be near other freestanding retailers. Retailers with large space
requirements, such as warehouse clubs and hypermarkets, are often freestanding.
Example
4
Explain the concept of merchandise management?
merchandise
management
Answer: What is
merchandising?
Retail
merchandising refers to the various activities which contribute to the sale of
products to the consumers for their end use. Every retail store has its own
line of merchandise to offer to the customers. The display of the merchandise
plays an important role in attracting the customers into the
5
Describe Integrated Marketing Communication (IMC).Discuss the reasons for implementing
IMC.
Integrated Marketing
Communication
reasons for
implementing IMC
Answer: IMC is
integrated management of different communication media to build positive and
lasting relationships with consumers and other stakeholders. It is a
customer-centric approach to
6
Write short notes on:
a)
Market entry method
b)
E-tailing
Answer: a) Market
Entry Methods
Exporting:
It
involves products produced in one country being sold in another country. Its
advantage is that it avoids substantial risks and costs of establishing manufacturing
operations in 43 host country. It is
Get fully solved assignment. Buy online from website
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if urgent then call us on 08791490301, 08273413412
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