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DRIVE
SUMMER
2016
PROGRAM
MBADS
(SEM 3/SEM 5) MBAFLEX/ MBA (SEM 3)
SUBJECT
CODE &
NAME
MK0013-MARKETING
RESEARCH
Q.1:
What do you mean by research? State some of its characteristics.
Definition
Characteristics
ANS:
Definition:
A research report is an oral
presentation or a written document established on a written document that
conveys the purpose, scope, objectives, hypotheses, methodology, findings,
limitations and ultimately,
Q.2:
Why you must plan before you start researching on a topic?
Components
of Research Paper
ANS:
Components
of Research Paper
Proceeding logically through the
research process, will enable you to focus sharply on your topic and to write a
clear, concise and meaningful paper. It is important for the researcher to
write a good research
Q.3:
Write short notes on:
a)
Exploratory research design
b)
Conclusive research design
ANS:
a)
Exploratory research design:
Exploratory research design is conducted
frequently in cases where the problem is not clearly defined and also in
situations where focus on real scope of work is not clear. Here researcher
takes
Q.4:
Define the term 'sampling' and explain the importance of sampling in marketing
research.
Definition
ANS:
Definition:
Sampling is the process of selecting a
suitable sample, or a representative part of a population for the purpose of
determining characteristics of the whole population. The main aim of sampling
is
Q.5:
Analyse the steps involved in hypothesis testing.
Explanation
ANS:
Explanation
Various steps involved in hypothesis
testing, which are:
1. Setting-up of hypothesis: The
first step is to set up the decision making process. This involves specifying
the null
2.
Q.6:
What are the characteristics of a report?
a.
Substantive characteristics
b.
Semantic characteristics
ANS:
a.
Substantive characteristics:
Substantive characteristics: Substantive
characteristics of a report are:
Accuracy:
Accuracy refers to the degree to which information reflects reality. Specifically,
research report must
Get fully solved assignment. Buy online from website
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if urgent then
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