Tuesday, 13 September 2016

bba202 smu bba summer 2016 (oct/nov 2016 exam) IInd sem assignment

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DRIVE
SUMMER 2016
PROGRAM
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER
II
SUBJECT CODE & NAME
BBA202: BUSINESS STRATEGY

1. Define Strategy and list the important function of Business Strategy? Also discuss two factors influencing Business policy?
Definition of Strategy and its function
The two factors influencing Business policy

Answer: In order to understand the need for effective business strategies, we have to first describe the meaning of the term, ‘strategy’. The word, ‘Strategy’ is derived from the ancient Greek word ‘Strategos’, which is a combination of two words – ‘stratos’ meaning ‘army’ (especially across a terrain) and ‘agos’ meaning ‘to lead’. The idea of strategy has its origin in military combat, where it

2. What are the benefits of Strategic Management? Write down the steps of Strategic management Process?
The benefits of Strategic Management
The steps of Strategic management Process

Answer: Benefits of Strategic Management
The advantages to be enjoyed by a business which has adopted the principle of strategic management may be broadly classified as:
Financial Benefits:
a.



3. Write a brief note on the following:
a) Role of Strategic Analysis in Policy Making
b) Explain the types of strategies adopted by an Organization?
c) Two types of leadership styles?

Answer: a) Before going into the aspects related to the role of strategic analysis in policy making, let us try to differentiate between strategic analysis for policy and strategic analysis of policy. In case of strategic analysis for policy, we are primarily concerned with analysing the environment

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