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DRIVE- summer
2016
PROGRAM- MBA
(Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE
& NAME- MH0056 – Public Relations & Marketing for Healthcare
Organizations
CREDIT &
MARKS-4 Credits, 60 marks
Q.1 Discuss the factors affecting healthcare
marketing.
Mentioning the factors
Explanation of all the factors
ANS:
Mentioning the factors:
There are many factors of
affecting healthcare marketing such as
1. Economic factors
2.
Q.2: Describe the types of public relations
research.
Mentioning the types
Explanation
ANS:
Two
types of public relations research
·
Primary research
·
Secondary public research
Explanation of primary
research:
Primary research
Primary research involves
carrying out a complete original study. The two primary research techniques are
as follows:
3 Define e-marketing.
Explain the various components of an e-marketing activity plan.
Answer
: It is important to recognise that planning for e-marketing does not mean
starting from scratch. Any online e-
Q.4: Discuss the current scenario of medical
tourism in India.
Explanation of medical tourism
Explanation of present situation of
medical tourism
Advantages of medical tourism
ANS:
Explanation of medical
tourism:
The medical tourism provider
collects information about the treatment, estimated cost, duration of stay
along with the list of hospitals and tourist destinations from the doctors and
consultants and sends it across
Q.5: Discuss the future of healthcare marketing.
Brief outline of healthcare marketing
Explanation of future of healthcare
marketing
ANS:
Brief outline of healthcare marketing:
Healthcare marketing management
is the process of understanding the needs and wants of the target
6
Discuss brand building on the internet.
Definition
of brand
Purpose
Explanation
of various components of brand building
Answer
: In a world of
print magazine ads, television commercials and billboards, what the face of
your brand looked like was more important than just about anything.
You had to get the exact print
colours right so they'd know it's your green, and it had to go through a
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