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DRIVE
- SUMMER 2016
PROGRAM
- Master of Business Administration - MBA
SEMESTER
- III
SUBJECT
CODE & NAME - IB0011– International Marketing
BOOK
ID - B1811
CREDITS
- 4
MARKS
– 60
Q1.
Explain the significance of international marketing in the rapidly globalising
economy. 10
Ans: Significance of international marketing in the
rapidly globalising economy: Globalisation has impacted international
marketing in a big way. Globalisation of markets refers to the gradual
integration and growing interdependence of national economies. Globalisation
allows firms to view the world as an integrated marketplace, and this has
reduced the cost and nature of operations of
Q2.
Explain the significance of political environment in international marketing.
10
Ans: Political
Environment: While
marketing overseas, a company has to deal with diverse political systems
in different countries. Political upheavals, revolutions or changes in government
policies that
Q3.
What are the criteria of selection of international market entry modes? 10
Ans: Selection
of International Market Entry Modes: Once we know about the various
entry modes, one has to decide an entry mode best suited for the firms’
requirements in the international
Q4.
Explain the significance of pricing in international markets. 10
Ans: Significance of pricing in international
markets: Price
in the market is often determined by interaction of the product cost, demand
and supply and the purchasing power of the consumers
Q5.
Explain the significance of international distribution and logistics in
international marketing. 10
Ans: International
Logistics and Distribution: International logistics refers to
planning and implementation of a system for the flow of goods and
services from a producer to the ultimate customers across the borders.
It includes both materials management and physical distribution as shown
in
Q6.
Explain export transaction framework. 10
Ans: Export
Transaction Framework: Export transaction starts when an
exporter finds a buyer in a foreign country and enters into an export
contract with him/her. This contract should clearly specify the type,
quantity and quality of goods; terms of payment, date of delivery, port
of loading and discharge; shipping, packing and labelling; insurance and
validity of the contract. International commercial terms (INCOTERMS) are
the shipping and delivery terms accepted and known internationally. The
contract will indicate the incoterms which will specify the cost and
risks of
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