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DRIVE
- SUMMER 2016
PROGRAM
- MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
- II
SUBJECT
CODE & NAME - MB0047 – MANAGEMENT INFORMATION SYSTEM
BOOK
ID - B1968
CREDITS
- 4
MARKS
– 60
Q1.
Distinguish between information technology (IT) and information systems (IS)
and explain the
Advent
of Artificial Intelligence and Free Software Movement 5, 5
Ans: Distinguish
between information technology (IT) and information systems (IS) :Let us distinguish
between information technology (IT) and information systems (IS). IT is
understood as the artefacts such as computing devices, software and network
devices that constitute the material aspects of IS. However, information systems
are constituted by the artefacts of technology as well as the people and organisations
that use them. This distinction between IT and IS is
Q2.
Explain the Strategic Decision making with MIS. Elaborate on the types of
communication
that
can be effected with digital networks in organizations. 5, 5
Ans:
Strategic decisions: Another set of decisions made by top managers
of an organisation are termed as strategic decisions. These are
long term in scope and have a long time horizon of years. By nature,
these decisions impact the very manner in which the organisation does
its work. Strategic decisions are
Q3.
How to use information system to support competitive strategy? With an example
explain each strategy. 10
Ans: How to use information system to support
competitive strategy:
Table summarises some of the specific strategies.
|
Competitive
Strategy
|
Use of Information Systems
|
Example
|
Q4.
Briefly explain the Customer Relationship Management (CRM) system. What are the
various
facilities
created by CRM? 4, 6
Ans: Customer
Relationship Management Systems: The idea of CRM systems is to integrate
all functions related to sales and marketing on a common platform. These
functions include those that require support to sales and marketing
staff and also those that directly enable customers to interact with the
client organisation. Although CRM systems evolved independently, they
are
Q5.
Briefly explain the different aspects of the need for database systems. 10
Ans: Aspects of the need for database systems: Different
aspects of the need for database systems are discussed in the following
sections.
1 Data independence:
Databases
allow data pertaining to an activity or a domain to be maintained independently.
This independence means that the data is stored in separate files in a
structured manner, and the creation and updating of the data is done independent
of its uses. For instance
Q6.
Why privacy is important for individuals in the organizations? Briefly explain.
How workplace electronic monitoring is done in the organizations?
a) Explain
the reasons why
privacy is important
in the organizations. 6
b) Explain the ways in which electronic
monitoring is done in the organizations. 4
Ans: a)
Explain the reasons
why privacy is
important in the organizations: Information systems
are used widely across organisations, and they enable data and information to
be
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