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DRIVE
FALL 2014
PROGRAM
Bachelor of Business Administration- BBA
SEMESTER
4
SUBJECT
CODE & NAME BBA 403 - International marketing
Qus:1
Explain the meaning and benefits of international marketing. Compare it with domestic marketing.
·
Meaning
·
benefits
·
comparison
Answer:
Meaning:
"At its
simplest level, international marketing involves the firm in making one or more
marketing mix decisions across national boundaries. At its most complex level,
it involves the firm in establishing manufacturing facilities overseas and
coordinating marketing strategies across the globe." – Doole and Lowe (2001).
Qus:2
Discuss the indicators of economic condition of a country.
·
Economic
condition indicators
Answer:
Economic
condition indicators:
The economic
condition can be measured with the help of some economic indicators.
The size of
population:Generally
speaking, the larger the population, larger will be the market. The population
of a country changes because ofthe three factors listed below:
Qus:3
Culture is an invisible barrier to international trade. Discuss.
·
Discuss
the statement
Answer:
Culture
is an invisible barrier to international trade:
Cultural barrier to
international trade falls under the second category, i.e. non-tariff barrier.
In the last few decades world has made great strides in dismantling barriers.
Trade barriers of any category constrain a firm’s ability to disperse its
productive activities in a satisfactory manner. Many of the barriers are
deliberately caused either for economic gains or for promoting local
Qus:4
Discuss the 4 Ps of global e marketing.
·
4
Ps
Answer:
The
4 Ps of global e marketing:
The 4 P’s of
marketing can be applied in e-marketing too. The decisions taken in e-marketing
are of course of different nature.
Qus:5
What was the mode of entry adopted by Sony Ericsson? Discuss the various modes
of entry in international business.
·
Mode
of entry by Sony Ericsson
·
Modes
of entry
Answer:
Mode
of entry by Sony Ericsson:
All
long term events recognized should be depended on an Human Resource strategy
implemented for the UN system in the country. Sticking to a considerately
implemented Human
Qus:6
Write short notes on:
a)
Advantages and disadvantages of exporting
b)
International Advertising
Answer:
Advantages
and disadvantages of exporting:
Advantages of
exporting
1.
Exporting
helps companies to increase overall sales volume, improve market share and generate
profits margin that are often more favourable than in domestic country.
Get fully solved assignment, plz drop a mail with your sub code
computeroperator4@gmail.com
Charges for mba rs 125/subject and rs 700/semester only.
For other rs 125/subject only
if urgent then call us
on 08791490301, 08273413412
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