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Fall 2014
Bachelor of Business
Administration - BBA Semester 4
BBA405 – Retail Management - 2
Credits
(Book ID: B1716)
Assignment – 30 Marks
Note:
Answer all questions.
Kindly note that answers for 10 marks questions should not exceed 450 words.
Each question is followed by evaluation scheme.
Q1. Explain different types of Retail formats and types.
(Explanation of retail formats, Detail
Explanation of each type) 2, 8
Answer: Retail
formats and types Retail industry is continuously going through changes on
account of liberalisation, globalisation and consumer preferences. While
multinational retail chains are looking for new markets, manufacturers are
identifying, redefining and evolving new retail formats. Retailers can be
classified by retail store strategy mix, which is an integrated
Q2.Explain retail marketing mix. 10
Answer:
Retail Marketing Mix
Marketing is strongly tied to the idea
of branding and innovation. Marketing and promotional campaign form an integral
part of retailers’ strategies.
These are used to increase visibility,
drive sales, advertise new products, popularise products and reach out to new
customers. The way you design your marketing mix affects your value
Q3.
What are the elements of store design? Explain each in detail. 10
Answer
:
Elements of
store design
The store design
tells a customer what the store is all about. It is very important for
communicating and creating an image of the store in the minds of the customer.
It is the creation of this image that is the starting point of all marketing
efforts. This creation of image is possible only when the merchandise, sales
personnel, and the location – all these work together with the
Get fully solved assignment, plz drop a mail with your sub code
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Charges for mba rs 125/subject and rs 700/semester only.
For other rs 125/subject only
if urgent then call us
on 08791490301, 08273413412
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