Sunday, 12 June 2016

mk0011 smu mba spring 2016 (jul/aug 2016 exam) IIIrd sem assignment

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DRIVE SPRING 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 3
SUBJECT CODE &
NAME
MK0011 –Consumer Behaviour

1 What is positioning & how does it benefit a brand?
Positioning & how does it benefit a brand

Answer: Positioning is the perception of a brand or product in the mind of a target consumer and reflects the essence of that brand or product in terms of its functional and non-functional benefits as judged by the consumer. “7Up” was projected as the “un-cola” positioned as an alternative to the colas

2 Discuss the importance of injecting emotions into advertisements. Give suitable examples.
Emotions into advertisements
Examples

Answer: “As long as your advertisement is noticed it does not matter what you say”, believe some advertisers as the importance of emotions in advertising has come to be recognised. This importance of emotions is primarily due to their ability to attract the attention of customers. Some

3 What is brand equity & how does it benefit the company?
Brand equity & it’s benefit for the company

Answer: Brand equity refers to the value integral to a well-known brand. It is the incremental value of a business above the value of its physical assets due to the market position achieved by its brand and the extension potential of the brand. Brand equity can be viewed from the perspective of investor, the manufacturer, the retailer or the consumer. Brand

4 Discuss three component model of Attitudes. What is the relevance of this model to advertising objectives?
Model of Attitudes
Relevance of model to advertising objective

Answer: Three component model of Attitudes
Cognitive component
Consumers’ beliefs about an attitude-object are the attributes they ascribe to it. These beliefs result from an individual’s cognitions or knowledge and perceptions obtained by experience with


5 Discuss the nature of family decision making.
Nature of family decision making 10

Answer: Family decision-making
When two or more family members are directly or indirectly involved in the decision-making process, it is called family decision-making. Such family decisions differ from individual decisions in many ways. For example, consider the purchase of a bicycle for a child, some of the


6 Write short notes on:
a) Approaches to ascertain consumer’s needs
b) Store image

Answer: a) Approaches to ascertain consumer’s needs
Generally it is believed that decision-making is the cognitive process of selecting a course of action from among multiple alternatives. The most common examples are shopping and deciding


Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412



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