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DRIVE SPRING 2016
PROGRAM Master of
Business Administration- MBA
SEMESTER 3
SUBJECT CODE &
NAME
MK0012 –Retail Marketing
1
Explain the classifications of retail formats in detail with Indian examples.
Classifications
of retail formats 10
Answer: Classifications of retail formats
Based
on ownership:
1. Sole
proprietorship: In this type, the business is owned and run by an individual.
He enjoys the whole profit and assets and also is responsible for liability
& losses. For example, if you start a small business with an investment of
5 lakhs and you open a grocery store, your ownership
2
What is target marketing & what can be different types of target markets
for retailers?
target marketing
types of target
markets for retailers
Answer: Instead of
aiming a single product and marketing programme at the mass market, most
companies identify relatively homogeneous segments and accordingly develop
suitable products and marketing programmes matching the preferences of each
segment. It should, however, be realised that all segments do not represent
equally attractive opportunities for a
3
What are the different types of retail store locations? What are their
advantages & disadvantages?
different types
of retail store locations
advantages &
disadvantage
Answer: Retail store locations are classified
into seven basic types:
4
What do you understand by merchandise management?
merchandise
management 10 10
Answer: What is
merchandising?
Retail
merchandising refers to the various activities which contribute to the sale of products
to the consumers for their end use. Every retail store has its own line of
merchandise to offer to the customers. The display of the merchandise plays an
important role in attracting the
5
Describe Integrated Marketing Communication (IMC).Discuss the reasons for implementing
IMC.
Integrated
Marketing Communication
reasons for
implementing IMC
Answer: IMC is
integrated management of different communication media to build positive and
lasting relationships with consumers and other stakeholders. It is a
customer-centric approach to marketing and branding that emphasises the use of
various, intersecting forms of media
6
Write short notes on:
a)
Market entry method
b)
E-tailing
Answer: a) Market
Entry Methods
Exporting:
It
involves products produced in one country being sold in another country. Its
advantage is that it avoids substantial risks and costs of establishing manufacturing
operations in 43 host
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
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if urgent then call us on 08791490301, 08273413412
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