Sunday, 12 June 2016

ml0017 smu mba spring 2016 (jul/aug 2016 exam) IVth sem assignment

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DRIVE SPRING 2016
PROGRAM Master of Business Administration - MBA
SEMESTER IV
SUBJECT CODE &
NAME
ML0017
Mall Management

1 Discuss the various components of shopping malls that have made them a highly popular choice for shopping and entertainment.
The concept of mall has rapidly grown to include many amenities and service facilities apart from the ever-increasing range of products. In order to meet the increasing requirements and aspirations of the consumerist society, modern malls now include distinct components.

Answer: Components of Shopping Mall
Food Court
Food court is a common feature of shopping malls. It basically comprises many fast food vendors of different types around a common seating area. The trend of having poplar chain

2 Discuss the emergence of mall culture.
Since the onset of the entertainment wave, retailers have tried hard to focus on keeping their presentations enthralling and shopping centre owners have struggled to gather tenant mixes that draw traffic from the largest audience possible.

Answer: Entertainment briskly emerged as an important industry in the first part of 1990. The reason for this was hi-tech progress that gave rise to the development of shopping centres for promoting the similar thrilling experience that was earlier noticed in national amusement parks like Disney World. From the time the entertainment wave commenced, retailers have directed their focus on keeping their presentations fascinating and shopping centre owners have strived to

3 Discuss the models in relation to retail trade area.
Retail trade area is a sophistically designed area involving various models.

Answer: Retailers estimate the demand for a new location by defining its trade area and then estimating how many people within the trade area will spend. This estimation of where the customers will shop is of critical importance to retailers. Researchers have developed many models

4 What is rent and what model is followed in India?
The most important aspect of a lease is the rent. As far as rent is concerned, mall managers follow various models in India.

Answer: The most important aspect of a lease is the rent. Apart from ageering on a particular monthly rental amount, a lease usually provides for a provision to review the rent over the term period. The rent of a commercial space varies considerably depending on the location, size of the shop



5 Mention the characteristics of international shopping mall designs.
Some international blueprints closely outline best practices in designing various retail formats.

Answer: Let’s take a closer look at some international blueprints available to us and endeavor to closely outline best practices in designing various retail formats. We’ll also look at some of the common characteristics that are embedded in the design and analyse how these best


6 Can bad tenant mix spoil the business of anchor tenant?
Tenant mix can affect the business plan of an anchor tenant.

Answer: There are certain guiding factors that help in determining an appropriate tenant mix.
Convenience Goods
According to Northern and Leonard (1977), ‘Convenience goods are those that are purchased


Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412



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