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DRIVE SPRING 2016
PROGRAM Master of
Business Administration - MBA
SEMESTER IV
SUBJECT CODE &
NAME
ML0017
Mall Management
1
Discuss the various components of shopping malls that have made them a highly
popular choice for shopping and entertainment.
The concept of
mall has rapidly grown to include many amenities and service facilities apart
from the ever-increasing range of products. In order to meet the increasing
requirements and aspirations of the consumerist society, modern malls now
include distinct components.
Answer: Components of Shopping Mall
Food Court
Food court is a common feature of shopping malls. It basically
comprises many fast food vendors of different types around a common seating
area. The trend of having poplar chain
2
Discuss the emergence of mall culture.
Since the onset
of the entertainment wave, retailers have tried hard to focus on keeping their
presentations enthralling and shopping centre owners have struggled to gather
tenant mixes that draw traffic from the largest audience possible.
Answer: Entertainment briskly emerged as an important industry in
the first part of 1990. The reason for this was hi-tech progress that gave rise
to the development of shopping centres for promoting the similar thrilling
experience that was earlier noticed in national amusement parks like Disney
World. From the time the entertainment wave commenced, retailers have directed
their focus on keeping their presentations fascinating and shopping centre
owners have strived to
3
Discuss the models in relation to retail trade area.
Retail trade
area is a sophistically designed area involving various models.
Answer: Retailers estimate the demand for a new location by
defining its trade area and then estimating how many people within the trade
area will spend. This estimation of where the customers will shop is of
critical importance to retailers. Researchers have developed many models
4
What is rent and what model is followed in India?
The most
important aspect of a lease is the rent. As far as rent is concerned, mall
managers follow various models in India.
Answer: The most important aspect of a lease is the rent. Apart
from ageering on a particular monthly rental amount, a lease usually provides
for a provision to review the rent over the term period. The rent of a commercial
space varies considerably depending on the location, size of the shop
5
Mention the characteristics of international shopping mall designs.
Some
international blueprints closely outline best practices in designing various
retail formats.
Answer: Let’s take a closer look at some international blueprints
available to us and endeavor to closely outline best practices in designing
various retail formats. We’ll also look at some of the common characteristics
that are embedded in the design and analyse how these best
6
Can bad tenant mix spoil the business of anchor tenant?
Tenant mix can
affect the business plan of an anchor tenant.
Answer: There are certain guiding factors that help in determining an
appropriate tenant mix.
Convenience Goods
According to Northern and Leonard (1977), ‘Convenience goods are
those that are purchased
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