Wednesday, 3 August 2016

bba403 smu bba summer 2016 (oct/nov 2016 exam) ivth sem assignment

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DRIVE
SUMMER 2016
PROGRAM
Bachelor of Business Administration- BBA
SEMESTER
Semester 4
SUBJECT CODE & NAME
BBA 403 - International marketing

1 Elaborate in detail basics for international trade

Answer: International trade is represented by the exchange of goods and services between different countries. Trade takes place due to various reasons like lack of resources to manufacture the product, high cost of manufacturing, abundance of any product, better-quality products and so on. Economists have formulated various trade theories to find out the reason and dynamics of such


2 Write a short note on international economic environment & regional economic integration.
International economic environment
Regional economic integration

Answer: International Economic Environment
The economic environment of the market, apart from other factors like political stability etc., affects the businesses


3 Explain the types of government in detail?

Answer: Types of Governments
The types of government can be based on economic system depending on the extent of involvement of government in business operations. It includes following three systems:
1.      Communism: A communist government will own all the major factors of production and share it with people


4 Write a meaning of Distribution? Explain direct and indirect selling channels.
Meaning of Distribution
Explain direct and indirect selling channels

Answer: In marketing parlance, distribution is a process involving physical handling and supply of goods, after buying and selling negotiations, between producers and middlemen or middlemen and customers. The performance of a distribution task involves understanding the need of the


5 Explain the Basics of advertisement and role of advertisement.
Basics of advertisement
Role of advertisement

Answer: Handbills, posters, pamphlets and leaflets were printed in large numbers and distributed as a medium of communication in early days. After the commencement of the factory system of production, advertising soon became a powerful tool to market the products – from safety pins to sewing machines. Newspapers began selling space to marketers so much so there have


6 Explain Buying decision in e marketing
Factors affecting buying decisions
Consumer buying decision process

Answer: Factors affecting buying decisions
Technical factors
1. Computer accessibility/internet accessibility: Though they are different they are correlated concepts. Some people can have computers but no internet infrastructure usually in developing and underdeveloped economies. In rural areas, the same pattern can be seen.
2. The connection speed and the type of equipment used to access the internet also determine what and how the


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or
plz drop a mail with your sub code
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