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DRIVE
Fall
2018
PROGRAM
Bachelor
of Business Administration- BBA
SEMESTER
Semester
6
SUBJECT
CODE & NAME
BBR601
–Modern Retail Management Process and Retail services
1
What are the main factors challenges international retailing? List down the
leading international retailers.
Factors challenges
international retailing
List the leading
international retailers
Answer: Challenges in International Retailing
·
New
Environment: A retail organisation needs to understand the
culture, values and ethics of a country where it wishes to operate in order to
fulfil the requirements of the customers of that country. This requires
extensive market research and huge cost, which can be a challenge for the
organisation.
·
Distribution
·
2 Briefly discuss the internal resource
& competitive advantages with examples.
Internal resource and
competitive advantages
Answer: Internal Resources and Competitive Advantage
Globalisation and easing retail FDI norms are
also going to intensify competition in the Indian retail market. To survive in
the market and gain an edge over its competitors, a retail organisation needs
to manage its internal resources effectively. These internal resources are:
·
Workforce: It
plays an important role in strengthening the competitive position of a retail
organisation. Efficient and trained workforce helps an organisation to meet its
pre-determined goals and objectives effectively and boosts its sales. Moreover,
it contributes in shaping corporate culture and spreading best practices,
shared values and messages
3 Explain in detail Expansion strategy.
Expansion strategy
Answer: Expansion means opening more stores
in more geographies. For example, domestic retailers can expand their
businesses by entering into global markets. Usually, retailers expand their
businesses when they have gained a competitive advantage in domestic markets or
they want to utilise their idle resources for expansion purposes. To do so,
they have to formulate different expansion strategies.
Expansion is adopted by retail
organisations to accelerate their business growth. These strategies widen the
scope of organisations to expand customer groups, customer functions and
alternative tec
4
What are the modes of retail promotion?
Modes of retail promotion
Answer: How do you get
acquainted to a new brand every time? Promotion does it for you. Promotion
indicates the effort of any organisation to communicate about its offerings to
the target consumers. It constitutes an important part in marketing. The main
aim of promotion is to create sufficient demand for products, thereby,
increasing store traffic.
5
Mention some of the ways by which retailers can build relationship with the
customers.
Ways by which retailers can
build relationship with the customers
Answer: In today’s competitive business scenario, you
have numerous alternatives for a single product. This may encourage you to
switch from one brand to another based on factors such as the quality and
price. However, in certain cases, you prefer to stick to one particular brand
or retailer. Ever thought why does it happen? This is due to the long-term
relationship that the organisation has established with you. However, the
relationship is not an outcome of a one day effort. This relationship is an
outcome of the CRM activities of the retailer.
According to Paul
6
Write short notes on:
a)
Internet Retailing
b)
Corporate Social Responsibility (CSR)
Answer: a) The Internet is a system that inter-connects
different computer networks through Internet Protocol Suite or IP to serve
billions of users across the world. It allows users to exchange data, ideas,
news and opinions with each other from any location in the world. In retail,
the Internet has enabled retailers to get in touch with manufacturers, wholesalers
and customers from distant locations without spending too much time and effort.
These significant changes in
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Complete Smu assignments available in rs
125 per assignment only
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within 1 min to 1 hour will revert you. Otherwise
you can call us on 08791490301, 08273413412.
If your questions not match with assignment, don’t worry we will provide by
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DRIVE
Fall 2018
PROGRAM
Bachelor of Business Administration- BBA
SEMESTER
Semester 6
SUBJECT CODE & NAME
BBR602 –Retail Project Property Management and Case
Studies in Retail
1 Who are the major stakeholders in the
property market?
Stakeholders
in the property market
Answer: Major Stakeholders in the
Property Market
Customers and partners: Customers are
the people who get in touch with property dealers or property users to buy a
plot or property. The role of property users does not end with just selling the
required property to the customers. Rather, they need to develop a healthy
rapport with customers for future references.
Partners on
2 Define a property management plan.
What are the steps for formulating it?
Property
management plan
Steps
for formulating property management plan
Answer: A property
management plan is defined as a plan that helps the owners to improve the
management of their property. It is also defined as the operational and
financial strategy for maintaining the property. This plan is mostly
implemented by property managers and real estate management companies. A
property management plan focuses on maintaining the
3 Explain the process of buying retail
property.
Process
of buying retail property
Answer: Process of buying retail property
Checklist analysis: A
checklist can be defined as a list of relevant factors, such as cost,
accessibility, competition, and demographics, which should be analysed by a
retailer while selecting a retail property. How to analyse these factors:
Geographic Analysis: A market is divided into different geographical
areas. The retailer offers
4 Explain the concept of insurance for
retail property.
Concept
of insurance for retail property
Answer: A retail property
owner should take professional help of an insurance broker or executive agents
in order to ensure the right insurance coverage. Insurance coverage can be of
various types, which are:
Basic Coverage: It
includes basic coverage packages to ensure rental property against loss from
fire, lightning, explosion, storm, riot, vandalism, burglary, etc. This
coverage often does not
5 What is purpose of online promotion of
property?
Purpose
of online promotion of property
Answer: Online promotion
uses the Internet to carry out the marketing activities. The main objectives of
online promotion are presenting information, increasing demand, and
differentiating a product. The Internet is rapidly becoming the most efficient
and effective way to market any form of commercial or retail property. Besides
being cost effective, it covers a broad audience, across geographies.
It is for this reason
that it is important to identify the target market before starting a marketing
campaign. You must understand the prospective buyer or tenant, and then design
and create the a
6 Write short notes on:
a) Special Economic Zones
b) Future design of retail stores
Answer: a) The Special Economic Zone
(SEZ) policy in India first came into inception on April 1, 2000. The prime
objective was to enhance foreign investment and provide an internationally
competitive and hassle free environment for exports. The idea was to promote
exports from the country and realising the need that level playing field must
be made available
Complete Smu assignments available in rs
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mail according to your questions
Complete Smu assignments available in rs
125 per assignment only
You can mail us your questions computeroperator4@gmail.com
within 1 min to 1 hour will revert you. Otherwise
you can call us on 08791490301, 08273413412.
If your questions not match with assignment, don’t worry we will provide by
mail according to your questions
DRIVE Fall 2018
PROGRAM Bachelor of Business Administration- BBA
SEMESTER Semester 6
SUBJECT CODE &
NAME
BBR603 –Merchandising &Supply chain Management
1 Discuss the concept of retail supply
chain.
Concept
of retail supply chain
Answer: Concept of Retail Supply
Chain
The success or failure of a retail supply chain depends on
stock-outs. Stockouts (lost sales) represent the failure of supply chain. It is
a serious situation for a retail organisation as it is difficult to determine
the accurate amount of lost sales and goodwill. As a result, stock-outs have
become
2 Elaborate on the management of retail
product life cycle.
Management
of retail product life cycle
Answer: Management of Retail
Product Lifecycle
Retail
product design
Product
design has become an essential part of retailers’ supply chain processes. For
some products, customers’ choices vary to a wide range, and where private
labels dominate, the success/
3 What are the factors affecting
merchandise buying functions?
Factors
affecting merchandise buying functions
Answer: Factors
affecting merchandise buying functions
Merchandising
is not an isolated function. It is affected by several factors, which are
discussed as follows:
Size
of a retail organisation: Retailing function varies with
size of an organisation. The requirement of an independent retailer is
different from the needs of a large retail chain
4 Elaborate the process of merchandise
planning.
Process
of merchandise planning
Answer: Process of
merchandise planning
Merchandise
planning is based on merchandise strategy prepared by the organisation. The
process of merchandise planning involves two important tasks, which are:
Ø
Determining goals for effective
merchandise management
5 Discuss some of the standard color
schemes adopted in retail stores with example.
Standard
color schemes
Answer: Shoppers most often choose what
they buy based on color. In fact, it can account for up to 85 percent of the
reason people buy one product over another, according to the Color Marketing
Group, a professional organization for color designers in Alexandria, Va.
Color's
6 Write short notes on:
a) Retail Replenishment
b) Retail ERP
Answer: a) The process
of filling up the empty shelves of retail stores with new merchandise is called
retail replenishment. However, this definition does not address all the
business conditions of retail inventory management. The replenishment of
products in a retail store depends on several
Complete Smu assignments available in rs
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You can mail us your questions computeroperator4@gmail.com
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