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DRIVE
- fall 2018
PROGRAM
- MBA
SEMESTER
- II
SUBJECT
CODE & NAME - MB 0044 - PRODUCTION AND OPERATION MANAGEMENT
BK
ID - B1627
CREDIT
& MARKS - 4 CREDITS, 60 MARKS
Q1. 1
Write Short notes on
a. Material control and material
handling
b. Labour Productivity
c. Personnel Productivity
d. Strategic decision making
(a. Material control and material
handling
b. Labour Productivity
c. Personnel Productivity
d. Strategic decision making)
Answer:
Material
control and material handling:
Material
control is a management function whereby procurement, storage, and issuance of
the storage material for purposes of manufacturing the products or consumption
are conducted. Typically, material
Q2. What do you mean by Operation
Strategy? Explain various elements or components of Operations Strategy. 4, 6
Ans: Operations Strategy:
Operations
strategy is defined as the set of decisions that are warranted in the
operational processes in order to support the competitive strategies of the
business. The objectives stated above will give the firm a
Q3. Describe following dimensions
of quality with appropriate examples. 10
a. Quality of design
b. Conformance to design
c. Utilisation conditions
d. After sales service
Ans: Dimensions of quality: Quality is
inherent in the product or service that is rendered to the customer. Since
we are attempting to measure the same, we will look into those aspects
of quality, called dimensions of
Q4. Discuss the importance of Plant
Location. Point out various factors Influencing Plant Location. 2, 8
Ans: Importance
of Plant Location:
A plant location cannot be changed frequently since a large capital needs to be
invested to build the plant and machinery in the selected area. Therefore,
before selecting a plant location, a long range forecasting is to be made to
foresee the future needs of the company. In this unit, location strategies, we
will learn about the various
Q5. Explain the risk management and
its various components. ( Definition of risk management and what it entails,
Four components of risk management) 4, 6
Ans: Risk Management: Risks are those
events or conditions that may occur and whose occurrence has a harmful or
negative impact on a project. Risk management aims to identify
the risks and then take actions to minimise their effect on the
project.
Risk management entails additional cost. Hence, risk management can be considered
cost-effective only if the cost of risk management is
Q6. Why redesign of layouts may be
necessary? List the differences between product and process layout. (
Reasons why resdesigning
of existing layout
is required, Listing of any five differences) 5, 5
Ans: Redesigning of a layout: There are
several reasons as to why a redesigning of an existing layout may be
required. These are as
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PROGRAM
MASTER OF BUSINESS ADMINISTRATION
(MBA)
SEMESTER
II
SUBJECT CODE & NAME
MB0045 – FINANCIAL MANAGEMENT
Qus:1
Explain Investment Decision and Liquidity Decisions.
Answer: To survive and grow, all organisations have to be
innovative. Innovation demands managerial proactive actions. Proactive
organisations continuously search for innovative ways of performing the
Qus:2
Explain Cost Theory and Earnings theory. Also, the merits and demerits of both
theories.
Answer: Cost theory
Under this theory, the total amount
of capitalisation for a new company is the sum of:
Cost of
Qus:3
Explain Operating Leverage and its classifications
Answer:
Operating leverage arises due to the
presence of fixed operating expenses in the firm’s income flows. It
Qus:4
There are two firms, A and B, similar in all aspects except in the degree of
leverage employed by them. Financial data for these firms are given below:
Calculate average cost of capital for both the firms. Details of Firms A and B
Answer:
|
Amount
(in Rs.)
|
Firm A
|
Firm B
|
|
Net operating income
|
10,000
|
10,000
|
Qus:5
The below table describes the cash inflows of three
projects. Compute the NPV and profitability index of all the three projects and
rank them on the basis of capital rationing. Cost of Capital is 15 %
Details
of the Projects Cash
Inflows
|
Project
|
Initial
Cash outlay
|
Year
1
|
Year
2
|
Year
3
|
|
A
|
1,00,000
|
60,000
|
50,000
|
40,000
|
|
B
|
50,000
|
20,000
|
40,000
|
20,000
|
|
C
|
50,000
|
20,000
|
30,000
|
30,000
|
Answer:
Table
shows the NPV computation for project A.
Qus:6
Explain the costs associated with maintaining receivables
Answer: There are four different varieties
of costs associated with maintain ingreceivables: capital cost, administration
cost, delinquency cost and bad debts or default cost. Figure 14.1 depicts the
costs associated with
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PROGRAM
Master of Business Administration -
MBA
SEMESTER
II
SUBJECT CODE & NAME
MB0046
Marketing Management
Qus:1
Define Marketing and various marketing orientations.
Answer: Marketing is said to be as old as civilisation itself. In
fact, marketing came into existence with the barter system. With the passage of
time, barter system evolved into the art of selling. The origin of marketing
dates back to the ancient civilisation when man used symbols, signs, and
material artefacts to transact and communicate with others. The industrial
revolution of
Qus:2
Write short notes on Environmental Scanning and Implications
of Inflation.
Answer: Environmental Scanning
Environmental scanning refers to the
careful monitoring of an organisation's internal and external environment for
detecting early signs of opportunities and threats that may influence its
present and future marketing plans. It helps the marketer in taking decisions
regarding where to
Qus:3
Explain the various stages involved in Consumer Decision Making Process.
Support your answer with a proper diagram showing the Consumer Decision Making
Process.
Answer: The consumer decision making process is the way in which
people gather and assess information and make choices among alternative goods,
services, organizations, people, places, and ideas. It consists of
Qus:4
Explain Product Life Cycle (PLC)
Answer: Products follow certain kinds of lifecycle patterns. Let us
discuss the different stages in the lifecycle of products.
Let us discuss each stage of product
lifecycle in detail
Introduction stage
Research or
Qus:5
What do you mean by Brand? Enlist various advantages of Branding.
Answer: A traditional definition of brand stands as a name, word,
mark, symbol, device, or a combination thereof, used to identify some product
or service of one seller and to differentiate them from those of the
competitors. The definition clearly focuses on the function of a brand, that
is, to identify, irrespective of the specific means employed for the
identification. A modern
Qus:6
Explain Advertising. Also explain any 12 types of Advertising.
Answer: Advertising is a paid form of communication in which the
sponsor or the brand owner has made payments to the media to carry the message
through their set of media vehicles.
The Oxford Dictionary explains
advertising as 'to make an announcement in a public place, describe or present
goods publicly with a view to promoting sales.' Advertising is a public
announcement, formerly by town criers
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PROGRAM
MASTER
OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
II
SUBJECT
CODE & NAME
MB0047
– MANAGEMENT INFORMATION SYSTEMS
Qus:1 What are the different
challenges a manager face in managing Information systems?
Answer: A manager who has to manage an organisation’s
information systems (IS) faces many challenges. These challenges have to do
with the rapid changes that thetechnology environment
Qus:2 Explain the concepts of
a) Transaction Processing System
b) Management Information System
Answer: a) Transaction Processing System
A transaction is any activity of the organisation that
generates information. Forexample, the activities related to buying a ticket
from the Indian Railways generatesmany transactions, each of which
Qus:3How Information system can be
used to support Competitive strategy? Substantiate with suitable examples.
Answer:The promise of
information systems is that they enable the competitive strategy of commercial
fi rms. The competitive strategy of a commercial fi rm is its longterm competitive
Qus:4 Explain the following
concepts
a) Electronic Data Interchange
(EDI)
b) Online Payment Technology
c) Mobile Commerce
Answer: a) Electronic Data Interchange
(EDI)
Before the growth of the common standards for the
Internet and the growthof Extranets, fi rms exchanged data electronically
through private networks.This process was called electronic data
Qus:5What is DSS? How it is
different from MIS? How DSS helps in Decision making?
Answer:Decision support systems (DSS) are a kind of
application software used by organisations to help make decisions regarding
day-to-day operations or aboutlong-term plans and strategies. These
Qus:6Explain why privacy is important
for individuals in the organizations? How workplace electronic monitoring is
done in the organizations?
Answer: Information systems are used widely across
organisations, and they enable data and information to be widely distributed
for use. When the data pertainsto individuals (relating to their work, personal
habits, or personal life), and itresides on organisational information systems,
the question of privacy thatarises here
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ASSIGNMENT
DRIVE fall 2018
PROGRAM MBA
SEMESTER II
SUBJECT CODE & NAME MB0048
OPERATIONS RESEARCH
Note:
Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Question1. Explain the process of OR.
Answer:
Operations
Research is “the use of mathematical models, statistics and algorithms to aid
in decision-making. It is most often used to analyze complex real-world
systems, typically with the goal of improving or optimizing
Question2. a.
Discuss any four applications of linear programming.
Answer2a. Four applications of linear
programming are as follows:
1. Marketing
2.
b. An organisation produces X1 and X2 units of products R and S,
respectively. In this case, the objective function and constraints are
expressed as follows:
Maximise Z
= 60X1 + 120X2
Subject to, 3X1 + 6X2 ≤
240 Raw material constraint
2X1 +
4X2 ≤
800 Labour hours constraint
X1,
X2 ≥ 0
Non-negativity condition
Use graphical method to determine how many units of products R and S
the organisation should produce to maximise its profits.
Answer 2(b) - Here,
We
have to maximise Z
Question3.a. Explain the concept of Trans-shipment.
Answer3(a). Transhipment is the act of
off-loading a container from one ship and loading it onto another ship. In any
service operated by any line there are practical restrictions in terms of
coverage of ports..
b. Solve the following transportation problem using North-west corner
method & Matrix minimum method.
Answer3(b).
Question4. The processing time of four jobs and five
machines (in hours, when passing is not allowed) is given in following table
a. Find an optimal sequence for the above sequencing
problem.
b. Calculate minimum elapsed time & idle time for
machines A, B, C, D & E.
Answer4.
Question5. Define following criteria’s used for decision making under
Uncertainty
a. Optimism (maximax or minimin) criterion
Answer 5(a).
Maximax
(Optimist)
The
maximax looks at the best that could happen under each action and then chooses
the action with the largest value. They assume that they will get the most
possible and then they take the action with the
Question6. Explain the following:
a. Economic Order Quantity(EOQ)
Answer6(a).
Economic
order quantity (EOQ) is an equation for inventory that determines the ideal
order quantity a company should purchase for its inventory given a set cost of
production, demand rate and other variables.
b. PERT and CPM
Answer6(b).
PERT
stands for Program Evaluation Review Technique, a methodology developed by the
U.S. Navy
c. Applications of queuing
models
Answer6(c).
Queueing
Theory has a wide range of applications, and this section is designed to give
an illustration of some of these. It has
been divided into 3 main sections, Traffic Flow, Scheduling and Facility Design
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only
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DRIVE
fall 2018
PROGRAM
MBA
SEMESTER
II
SUBJECT CODE & NAME MB 0049 -
PROJECT MANAGEMENT
1
Explain Phases of Project Management Life Cycle in detail. What are Project
Management Principles?
Ans
Project
management is a rationally planned and organised effort to attain a specific
goal. It comprises of organising, coordinating and managing different tasks and
resources for successful completion of project. A project lasts for a definite
period of time and then finishes. Projects are usually made up of different
diverse elements or mini-tasks that are completed
2
Write Short Notes on Project Planning & Work Breakdown Structure (WBS).
Ans
Project Planning
Project planning is a discipline for
stating how to complete a project within a certain timeframe, usually with
defined stages, and with designated resources. This process helps draw a blue
print for
3
Answer the following questions:
1.
Mention the steps involved in a competitive bid.
2.
Mention the elements/points that must be kept in view when designing ,
developing and operating a PMIS (Project Management Information System)
1. List the 5 steps involved in a
competitive bid
2. List the 5 elements/points that must
be kept in view when designing , developing and operating a PMIS
Answer:
Competitive bid (bid and award)
The steps involved in competitive bid
are discussed below:
1. The bid or tender is invited from a
required number of suppliers.
2. The
4
What is Value Engineering? Explain the process & Stages of Value
Engineering.
Ans
Value
engineering is the systematic application of recognised techniques that
identifies the function of a product, process or services, accomplishes a monetary
value of that function, brings out areas of avoidable costs and provides the
essential functions consistently at the lowest overall cost. In short, it tries
to improve function or reduce cost or achieve both without
5
Write short notes on
1.
Role of risk management in overall project management
2.
Quality assurance
Answer:
Role of Risk Management in Overall
Project Management
Risk analysis and management is a
process which enables the analysis and management of the risks associated with
a project. Properly undertaken, it will increase the likelihood of successful
completion of a project to cost, time, and performance objectives. There are a
lot of benefits of
6
Explain Earned Value Method (EVM) in detail.
• Earned Value Method (EVM)
Answer:
The concept of earned
value management became a fundamental approach to program management in 1966
when the United States Air Force mandated earned value in conjunction with the
other
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