ASSIGNMENT DRIVE
SPRING 2014
PROGRAM Bachelor of Business
Administration- BBA
SEMESTER 4
SUBJECT CODE & NAME - BBA405: RETAIL
MANAGEMENT
BK ID B1716 CREDIT
& MARKS 2 CREDITS; 30 MARKS
You can pay in 6 installment of
Rs 125-125 if u have any doubt.
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Q. No 1 what is
meant by ‘retailing’? What are the functions of retailing?
(Meaning of retailing
Functions of retailing) 3+ 7 = 10
Answer: The word ‘retailing’ is
derived from a French word ‘Retaillier’ which means to cut off a piece.
Retailing includes every sale to the final consumer (ranging from cars to
apparel to meals at restaurants). The retailer determines the attributes and
needs of its customers and endeavours to satisfy these needs to the fullest.
The retailer integrates all plans and activities to
2 Explain the
following:
(a) Retail
Marketing mix
(b) Functions of
merchandising manager. 5 +5 =10
Answer: a)
Retail Marketing Mix
Marketing is strongly tied to the idea
of branding and innovation. Marketing and promotional campaign form an integral
part of retailers’ strategies.
3 Write short
notes on the following:
(a) Store
management
(b) Retail space
management 5 +5 =10
Answer: a)
Store management
Store management is managing all
aspects of the operations of the store in order to ensure maximum sales as well
as profitability. It also includes focusing on key initiatives in business,
daily cost control in operations, risk management, payroll management, loss
prevention,
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