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ASSIGNMENT
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DRIVE
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Summer 2014
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PROGRAM/SEMESTER
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MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX –
(SEM 4) / PGDISMN (SEM 2)
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SUBJECT CODE & NAME
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MH0056 - Public Relations & Marketing
for Healthcare Organizations
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BOOK ID
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B1320
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CREDITS
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4
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MARKS
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60
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Note: Answer all questions.
Kindly note that answers for 10 marks questions should be approximately of 400
words. Each question is followed by evaluation scheme.
1 SWOT analyse the hospital you are in and evaluate the same in the
light of hospital service offered, from
the customer’s point of view and write a report.
Answer : Strategic planning
demands realistic and objective assessment. At least twice each year, use the
SWOT analysis to discover key internal and external issues and refresh the
strategies and tactics of your marketing plan. Understanding where you are
today is fundamental to achieving your future goals.
The well-known SWOT analysis
appears disarmingly simple. But avoid the temptation do it quickly or casually.
Taking this valuable analysis for granted would be downright unfortunate.
2 Explain the types of public relations research.
Answer : AREAS OF PUBLIC RELATIONS
Public relations is a multifaceted
activity involving different audiences as well as different types of
organizations, all with different goals and objectives. As a result, there are
several specific areas of public relations.
PRODUCT PUBLIC RELATIONS Public relations and marketing work
together closely when it comes to promoting a new or existing product or
service. Public relations plays an important role in new product introductions
by creating awareness, differentiating the product from other similar products,
and even changing consumer behavior. Public relations can help introduce new
products
Get fully solved
assignment, plz drop a mail with your sub code
computeroperator4@gmail.com
Charges rs 125/subject and rs
700/semester only.
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3 Define e-marketing. Explain the various components of an e-marketing
activity plan.
Answer : It is important to
recognise that planning for e-marketing does not mean starting from scratch.
Any online e-communication must be consistent and work with the overall
marketing goals and current marketing efforts of your business.
The main components of an e-marketing plan will typically include the
following stages:
Identify your target audience - if you identify multiple targets,
rank them in order of importance so that you can allocate resources
accordingly. Profile each target group and understand their
4 Discuss the current scenario of medical tourism in India.
Answer : These days it seems like
every country in the world promotes itself as a haven for medical tourism. The
reality is that in most cases they offer sub-standard facilities and limited
skills/qualifications.
India has tens of thousands of
skilled physicians and nurse practitioners. Over the last two decades, the
economic boom in India has led to the building of medical facilities &
infrastructure that rival the very best that western medical care that the west
has to offer. Many of the physicians that practice
5 Describe the future of healthcare marketing.
Answer : For many years,
healthcare trends have looked unsustainable - ageing populations result in more
people needing care, while a declining workforce means fewer people to pay for,
and actually deliver, that care. At the same time, an inexorable rise in the
costs of care linked to long term conditions reflects the impact of modern
lifestyles, as well as positive advances in medicine and
6 Discuss brand building on the internet.
Answer : In a world of print
magazine ads, television commercials and billboards, what the face of your
brand looked like was more important than just about anything.
You had to get the exact print colours
right so they'd know it's your green, and it had to go through a million sign
offs before you finally released it to the printer - just to be sure no one had
missed a single copy error.
Like it's changed the face of so
many things though, the internet is changing the way that brands operate too -
because search engines don't read pictures.
Get fully solved
assignment, plz drop a mail with your sub code
computeroperator4@gmail.com
Charges rs 125/subject and rs
700/semester only.
our website is www.smuassignment.in
if urgent then call us on 08791490301, 08273413412
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