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DRIVE-SUMMER
2014
PROGRAMMBADS
(SEM 4/SEM 6) MBAFLEX/ MBAN2 (SEM 4) PGDMMN (SEM 2)
SUBJECT
CODE & NAMEMK0017- E-MARKETING
BK
ID-B 1810
CREDIT
& MARKS-4 Credits, 60 marks
Q1.
Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation,
privacy, customer service, community, site, security, and sales promotion).
These functions form the framework of an e-marketing strategy. Discuss this
formula with a diagrammatic representation.
(Explanation
of 2P+2C+3S formula in detail, Diagram)8,2
Answer.
Explanation
of 2P+2C+3S formula
The marketing mix is built around
the theory of “transaction.” These are explained by the exchange of paradigm.
The series of particular functions brings uniqueness to e-marketing. These can
be synthesised in the 2P + 2C+ 3S formula: personalisation, privacy, customer
service, community, site, security, sales promotion.
These seven functions form the
base for e-marketing strategy:
Q2.
What is e-mall? Explain the various types of online stores in an e-mall.
(Definition of e-mall, Various types of online stores) 2, 8
Answer:
e-Malls
e-Malls are Web sites that
feature links to numerous online shopping sites. Some of these portals offer
e-wallet technology, so you only need to enter a credit card number and
shipping information once, even if you shop numerous online stores. e-Malls
offer links for as many as 500 to 12,000 online stores.
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Q3.
Discuss the major legal and ethical issues in e-marketing.
A.
Legal issues
B.
Ethical issues
(Legal
issues, Ethical issues)6,4
Answer.
In genealogy and law, issue usually means a person's
lineal descendants, natural born children, their children, and so on. These are
distinguished from heirs, which
can include other kin such as a brother, sister, mother, father, grandfather,
uncle, aunt, nephew, niece, or cousin. This definition may be significant with
respect to wills and trusts. No issue means to have no natural
descendants.
]
Q4.
Discuss the selling methods and sales promotion of E-marketing
(Explanation
of Selling method, Explanation of sales promotion of e-marketing)5,5
Answer.
Selling
method
Successful Internet marketing
campaigns borrow heavily from traditional direct response techniques. These principles have been extensively
tested, re-tested, and proven to be effective over time.
Use proven sales techniques
Q5.
Explain the factors that influence e-consumer’s buying behaviour. (Definition
of e-marketing, Factors influencing) 2, 8
Answer:
Meaning and History of
e-Marketing
e-Marketing1 can be defined as
'Achieving marketing objectives through use of electronic communications technology'.
It can be described as an act of trying to achieve marketing objectives through
electronic or digital means. It can also be called as Electronic Marketing.
Internet is used for most e-Marketing2 campaigns, such as e-
Q6.
An electronic marketplace (e-marketplace) refers to a website created for
common interest. It integrates the online and physical component of a company.
Discuss the types of partners in an e-marketplace.
(Techniques
of e-marketing, Types of partners in an e-marketplace)3, 7
Answer.
Explanation
of e-marketplace
An
e-marketplace is a location on the Internet where companies can obtain or
disseminate information, engage in transactions, or work together in some way.
Most of the e-marketplaces provide two basis functions: 1) they allow companies
to obtain new suppliers or buyers for company products,) developing streamlined
trading networks that make negotiating, settlement, and delivery more
efficient. Currently e-marketplaces exist in many different industries.
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