ml0018 smu mba summer 2015 IVth sem assignment

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DRIVE-SUMMER 2015

PROGRAM-MBADS (SEM 4/SEM 6)

MBAFLEX/ MBA (SEM 4) PGDROMN (SEM 2)

SUBJECT CODE & NAME-ML0018-Project Management in Retail

BK ID-B1844

CREDIT & MARKS-4 Credits, 60 marks

Q1. Explain PERT and its advantages.

(Explanation of PERT, Explanation of Advantages) 5,5

Answer.

PERT and its advantages

PERT

The Program (or Project) Evaluation and Review Technique, commonly abbreviated PERT, is a statistical tool, used in project management, that is designed to analyse and represent the tasks involved in completing a particular project. First developed by the

Q2. “Project ideas pass through a brainstorming process which requires a judgmental process. Explain this judgemental process in detail.

(Explanation)10

Answer.

Explanation

New ideas are fuel to any organization. Especially in retail, where the whole business is market driven, constant inflow of new ideas to improve upon the existing systems are most desired. Project ideas first pass through a brainstorming process. This is a

Q3. Describe the components for retail project formulation.

(Explanation) 10

Components for retail project formulation

A retail project formulation encompasses the following components:

(i) Executive summary

This gives an overview of the document. If the summary does not grab attention then the project is kept aside. There is no set formula for

Q4. Elaborate the essential skills required for appraisal of the managerial team for a retail project.

(Explanation) 10

Answer.

Skills required for appraisal of the managerial team for a retail project

Appraisal of the managerial team for a retail project focuses on the presence of essential skills required for the project. They are as follows:

1. Planning ability: Goal setting, development of plan and action schedules, adaptation to change

2. Organizational skills

Q5. Explain the techniques for planning retail project activities.

(Explanation) 10

Answer.

Techniques for planning retail project activities

A number of activities with a great degree of variety and interdependence require the retail firm to organize the activities in the best planned way to avoid any confusion and complications in the execution of the retail store project. A systematic approach in planning the activities would include several steps and decisions. First, the retail firm has to decide whether

Q6. Write short notes on:

a) Gantt Chart

b) Fishbone Diagrams

Answer.

a) Gantt Chart

A Gantt chart, commonly used in project management, is one of the most popular and useful ways of showing activities (tasks or events) displayed against time. On the left of the chart is a list of the activities and along the top is a suitable time scale. Each activity is represented by a bar; the position and length of the bar reflects the start date, duration and end date of the activity. This allows you to see at a glance:

• What the

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ml0017 smu mba summer 2015 IVth sem assignment

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DRIVE-SUMMER 2015

PROGRAM-MBADS (SEM 4/SEM 6)

MBAFLEX/ MBA (SEM 4)-PGDROMN (SEM 2)

SUBJECT CODE & NAME-ML0017-Mall Management

BK ID-B1843

CREDIT & MARKS-4 Credits, 60 marks

Q1. Elaborate the different models for malls.

(Explanation of three types of model) 10

Answer.

Different Models for Malls

Malls are shopping centres where customers park their vehicles in outlying areas and walk to the stores which are spread over a vast area. Traditional malls are enclosed with climate-controlled walkways between facing strips of stores. There are various types of mall models indicated as follows

(i)                 Planned Shopping Centres

Q2. What are the characteristics of international standards of shopping malls?

(Explanation) 10

Answer.

Characteristics of International Standards of Shopping Malls

We’ll also look at some of the common characteristics that are embedded in the design and analyse how these best practices fit in into the

Q3. “Developing a suitable tenant mix plan is crucial to the success of a tenant management strategy in malls. There are certain guiding factors that help in determining an appropriate tenant mix”. Comment

(Explanation of the statement) 10

Answer.

There are certain guiding factors that help in determining an appropriate tenant mix.

Convenience Goods

According to Northern and Leonard (1977), ‘Convenience goods are those that are purchased frequently, so that the convenience of location,

Q4. “Branding creates and communicates a set of feelings, relations and potentials about a specific company”. Comment on the experiential marketing in this context.

(Explanation of experiential marketing) 10

Answer.

Branding creates and communicates a set of feelings, relations and potentials about a specific company. It has been the basis of conventional advertising since the 1960s with the beginning of television as a mass medium. Although

 the significance of branding has not reduced in modern years because of the propagation of new channels and technology, the method of

Q5. “Adoption of new technologies is constrained by a couple of factors”. Explain such factors.

(Explanation of Factors that affect organization) 10

Answer.

Adoption of new technologies is constrained by a couple of factors, namely:

(i) Prohibitive costs when the technology is new and nascent without being a standard.

(ii) Obsolescence of some

Q6. Describe the steps of emergency management.

(Explanation) 10

Answer.

 All Ready Rating program steps and recommendations are grounded in scientific research, best practices and/or expert opinion from respected professionals representing multiple disciplines and perspectives.

1.      Commit to

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DRIVE- Summer 2015

PROGRAM- MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2)

SUBJECT CODE & NAME- ML0016- Advertising Management and Sales Promotion

BK ID- B1809

CREDIT & MARKS- 4 Credits, 60 marks

Q.1: Define Sales promotion. Explain the tools and techniques of consumer sales promotion.

Definition of Sales promotion (2 MARKS)

Tools and techniques (8 MARKS)

Answer:

Definition of Sales promotion:

Sales promotion refers to activities, materials, devices and techniques which are used to supplement the marketing and advertising operations and help to coordinate the advertising with personal selling efforts. Sweepstakes are the most well-known sales promotion tools, but there are also others

Q2. Write a short notes on:

A. Gesalt Psychology

B. Attitude change

Answer:

Gesalt Psychology:

Gestalt psychology is a school of thought that looks at the human mind and behavior as a whole. Originating in the work of Max Wertheimer, Gestalt psychology formed partially as a response to the structuralism of Wilhelm Wundt. The development of this area of psychology was influenced by a number of thinkers, including Immanuel Kant, Ernst Mach and Johann Wolfgang von

Q.3: Advertising is a paid form of communication. It has gained its significance since it attempts to build a positive attitude towards a product. Explain the characteristics and objectives of advertising.

Definition of advertising (2 Marks)

Characteristics (4 Marks)

Objectives (4 Marks)

ANS:

Definition of advertising:

Advertising is rather an informal word that comprises an immense number of activities. It can be anything from jokes and cartoons on the

Q.4: What is “above the line” and “below the line” activities with respect to marketing communications? Explain the concept in detail.

Define media(2 Marks)

Explanation of the concepts(8 Marks)

ANS:

Define media:

The commercial world uses the word ‘media’ as a collective term to present its services to its specific target group. There are a number of mediathat make message delivery far more focused and effective. More innovative use of newspaper space, interactive media

Q.5: Explain Advertising standards council of India(ASCI)and also discuss the Forms of ethical violations in Advertising.

Explanation of ASCI (2 MARKS)

Forms of ethical violations (8 MARKS)

Answer:

Explanation of ASCI:

The advertising community of India is by and large very responsible and keeps out of blatant malpractices. Like most service industries which

Q6. What do you understand by ‘Advertising’? Describe any five factors that affect marketing and advertising.

(Definition of Advertising, Factors) 2, 8

Answer:

Definition of Advertising:

Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of

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ml0015 smu mba summer 2015 IVth sem assignment

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DRIVE- SUMMER 2015

PROGRAM

MBADS (SEM 4/SEM 6)

MBAFLEX/ MBA (SEM 4)

PGDMMN (SEM 2)

SUBJECT CODE & NAME- ML0015

Services Marketing and Customer Relationship Management

Qus:1 Define Customer Relationship Management (CRM). Explain the basic requirements for CRM implementation process.

·         Definition of CRM

·         Basic requirements for CRM implementation

Answer:

Definition of CRM:

CRM can be defined as the process or methodology, which is used to learn more about customers' needs and behaviours in order to develop stronger relationships with the customers. It brings together lots of pieces of information related to customers, marketing, effectiveness, responsiveness, sales, and market

Qus:2 What do you mean by Service quality? Briefly describe the steps involved in Gap analysis.

·         Explanation of Service quality

·         Steps involved in Gap analysis.

Answer:

Explanation of Service quality:

Before formulating any marketing strategy, a firm must clearly define what quality means to it. The next step is to come up with a method that measures quality in quantifiable terms, so that any deficit towards achieving the same may be identified and accordingly rectified. Service elements are different from those of manufactured goods. The logic behind producing and marketing a good

Qus:3 What do you mean by Service marketing? Describe the services marketing triangle in detail with figure.

·         Definition of Service marketing

·         services marketing triangle

Answer:

Definition of Service marketing:

Service marketing has been rapidly gaining ground in the domain of educational market as developed economies

Qus:4 What do you mean by Customer acquisition in service marketing? What are all the essential requisites for an Organisation to be effective in its acquisition efforts?

·         Definition of Customer acquisition

·         Essential requisites

Answer:

Definition of Customer acquisition:

Acquisition is a vital stage in building customer relationship. The marketing strategies implemented for customer acquisition as well as customer retention are similar; differing only in the manner they are used. Certain key issues connected with customer acquisition are dealt here.

Qus:5 Write a short notes on:

A. Branding of services

B. Differentiate between branding services and branding products.

Answer:

A. Branding of services:

Before we explore the key components of branding services, let us first understand branding as a marketing strategy. How do customers choose brands or what are the criteria on which brands are favoured? Why

Qus:6 Write a short notes on :

A. Self-service Technologies with examples

B. Customer Interaction Management(CIM)

Answer:

A. Self-service Technologies with examples:

Self-service technologies or SSTs are the ultimate form of customer involvement and participation in producing a service. These services are produced entirely by the customers without any interaction with the employees of the serviceproviding firm. If all the services are assumed to be

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mca5043 smu mca summer 2015 Vth sem assignment

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PROGRAM-MCA(Revised Fall 2012)

SEMESTER-V

SUBJECT CODE & NAME-MCA5043– Data Warehousing and Data Mining

CREDIT-4

BK ID-B1633

MAX. MARKS-60

Q1. Explain the Top-Down and Bottom-up Data Warehouse development Methodologies.

Answer:

Bottom-up design

Ralph Kimball, a well-known author on data warehousing, is a proponent of an approach to data warehouse design which he describes as bottom-up.

In the bottom-up 

2. Explain the Functionalities and advantages of Data Warehouses.

Answer:

Data Warehousing

Data warehouse is defined as "A subject-oriented, integrated, time-variant, and nonvolatile collection of data in support of management's decision-making process."

In this definition the data is:

• Subject-oriented as the warehouse is organized around the major subjects of the enterprise (such as customers, products, and sales)

3. Describe about Hyper Cube and Multicube 5+5

Answer.

Hyper Cube and Multicube

Multidimensional databases can present their data to an application using two types of cubes: hypercubes and multicubes.

4. List and explain the Strategies for data reduction. 5*2

Answer.

Strategies for data reduction

Data reduction: Obtain a reduced representation of the data set that is much smaller in volume but yet produces the same (or almost the

5. Describe K-means method for clustering. List its advantages and drawbacks. 5+5

Answer.

K-means method for clustering

k-means clustering is a method of vector quantization, originally from signal processing, that is popular for cluster analysis in data mining. k-means clustering aims to partition n observations into k clusters in which each observation

6. Describe about Multilevel Databases and Web Query Systems 5+5

Answer.

Multilevel Databases and Web Query Systems

Multilevel Databases

A multilevel database system (MDBMS) supports the application of a multilevel policy for regulating access to the database objects. In this approach at the bottom level database the semi structured data is stored in web repositories as hyper text .The  generalizations are

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