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DRIVE-SUMMER
2015
PROGRAM-MBADS
(SEM 4/SEM 6)
MBAFLEX/
MBA (SEM 4)-PGDROMN (SEM 2)
SUBJECT
CODE & NAME-ML0017-Mall Management
BK
ID-B1843
CREDIT
& MARKS-4 Credits, 60 marks
Q1.
Elaborate the different models for malls.
(Explanation
of three types of model) 10
Answer.
Different Models
for Malls
Malls are shopping
centres where customers park their vehicles in outlying areas and walk to the
stores which are spread over a vast area. Traditional malls are enclosed with
climate-controlled walkways between facing strips of stores. There are various
types of mall models indicated as follows
(i)
Planned Shopping Centres
Q2.
What are the characteristics of international standards of shopping malls?
(Explanation)
10
Answer.
Characteristics of
International Standards of Shopping Malls
We’ll also look at
some of the common characteristics that are embedded in the design and analyse
how these best practices fit in into the
Q3.
“Developing a suitable tenant mix plan is crucial to the success of a tenant
management strategy in malls. There are certain guiding factors that help in
determining an appropriate tenant mix”. Comment
(Explanation
of the statement) 10
Answer.
There are certain
guiding factors that help in determining an appropriate tenant mix.
Convenience Goods
According to Northern
and Leonard (1977), ‘Convenience goods are those that are purchased frequently,
so that the convenience of location,
Q4.
“Branding creates and communicates a set of feelings, relations and potentials about
a specific company”. Comment on the experiential marketing in this context.
(Explanation
of experiential marketing) 10
Answer.
Branding creates
and communicates a set of feelings, relations and potentials about a specific
company. It has been the basis of conventional advertising since the 1960s with
the beginning of television as a mass medium. Although
the significance of branding has not reduced
in modern years because of the propagation of new channels and technology, the
method of
Q5.
“Adoption of new technologies is constrained by a couple of factors”. Explain
such factors.
(Explanation
of Factors that affect organization) 10
Answer.
Adoption of new
technologies is constrained by a couple of factors, namely:
(i) Prohibitive
costs when the technology is new and nascent without being a standard.
(ii) Obsolescence
of some
Q6.
Describe the steps of emergency management.
(Explanation)
10
Answer.
All Ready Rating
program steps and recommendations are grounded in scientific research, best
practices and/or expert opinion from respected professionals representing
multiple disciplines and perspectives.
1.
Commit to
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412
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