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DRIVE- Summer 2015
PROGRAM- MBADS (SEM 4/SEM 6) MBAFLEX/ MBA
(SEM 4) PGDMMN (SEM 2)
SUBJECT CODE & NAME- ML0016- Advertising Management and Sales Promotion
BK ID-
B1809
CREDIT & MARKS- 4
Credits, 60 marks
Q.1: Define Sales promotion. Explain the tools and techniques of consumer
sales promotion.
Definition of Sales promotion (2 MARKS)
Tools and techniques (8 MARKS)
Answer:
Definition of Sales promotion:
Sales promotion refers to
activities, materials, devices and techniques which are used to supplement the
marketing and advertising operations and help to coordinate the advertising
with personal selling efforts. Sweepstakes are the most well-known sales
promotion tools, but there are also others
Q2.
Write a short notes on:
A.
Gesalt Psychology
B.
Attitude change
Answer:
Gesalt
Psychology:
Gestalt psychology is a school of
thought that looks at the human mind and behavior as a whole. Originating
in the work of Max Wertheimer, Gestalt psychology formed partially as a
response to the structuralism of Wilhelm Wundt. The development of this
area of psychology was influenced by a number of thinkers, including Immanuel
Kant, Ernst Mach and Johann Wolfgang von
Q.3: Advertising is a paid form
of communication. It has gained its significance since it attempts to build a positive
attitude towards a product. Explain the characteristics and objectives of
advertising.
Definition of advertising (2 Marks)
Characteristics (4 Marks)
Objectives (4 Marks)
ANS:
Definition of advertising:
Advertising is rather an informal
word that comprises an immense number of activities. It can be anything from
jokes and cartoons on the
Q.4: What is “above the line” and
“below the line” activities with respect to marketing communications? Explain
the concept in detail.
Define media(2 Marks)
Explanation of the concepts(8 Marks)
ANS:
Define media:
The commercial world uses the
word ‘media’ as a collective term to present its services to its specific
target group. There are a number of mediathat make message delivery far more
focused and effective. More innovative use of newspaper space, interactive
media
Q.5: Explain Advertising standards
council of India(ASCI)and also discuss the Forms of ethical violations in
Advertising.
Explanation of ASCI (2 MARKS)
Forms of ethical violations (8 MARKS)
Answer:
Explanation of ASCI:
The advertising community of
India is by and large very responsible and keeps out of blatant malpractices.
Like most service industries which
Q6. What do you understand by ‘Advertising’? Describe any five factors
that affect marketing and advertising.
(Definition of Advertising, Factors) 2, 8
Answer:
Definition of Advertising:
Advertising
is a means of communication with the users of a product or service.
Advertisements are messages paid for by those who send them and are intended to
inform or influence people who receive them, as defined by the Advertising
Association of
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412
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