Sunday, 13 November 2016

bba106 smu bba fall 2016 (jan/feb 2017 exam) Ist sem assignment

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Bachelor of Business Administration – BBA Semester 1, fall 2016
BBA106 – Communication Skills – 4 Credits
(Book ID: B1497)
Assignment - 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q1. Depending on the channel used and the style of communication, there can be various types of communication. Explain the various types of communication based on channels and style?
(Meaning of communication-2 marks, Types of communication based on communication channels-4 marks, Types of communication based on style and purpose-4 marks) 10 marks
Answer.
Meaning of communication
Communication is a process whereby the meaning is defined and shared between living organisms. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or be aware of the sender's intention to

Q2. As a listener, why do you think listening plays a vital role in the organization? Co-relate the importance of the listening process in workplace with probable measures to be taken to improve it.
(Purpose of Listening-3 marks, listening as an Important Skill in Work Place-4 marks, Measure to Improve Listening-3 marks) 10 marks
Answer.
Purpose of Listening
The basic purpose of listening is to pass on the information from the sender to the receiver and that the receiver attentively listens to it. In turn, the listener advocates certain actions accordingly. For example, a child attentively listens to what his parents say


Q3. Discuss different types of communication network practiced in an organization.
(Meaning of Communication Network-2 marks, Types of Communication Network-8 marks) 10 marks
Answer.
Communication Network
Communication Network refers to a simple form or means of intersection of lines in all directions where messages are sent with high accuracy, speed and smoothness. In other words, it is the pattern of communication among all the employees within the

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