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FALL 2016
PROGRAM
Master of Business Administration – MBA
SEMESTER
III
SUBJECT CODE & NAME
IB0011– International
Marketing
Qus:1 Briefly explain the concept of international
marketing with suitable examples.
Answer: The
foundation for a successful international marketing programme is a sound
understanding of the marketing discipline. Marketing is the process of focusing
the resources and objectives of an organisation on environmental needs and
opportunities. The first and the most fundamental fact about marketing is that
it is a universal discipline. The marketing discipline is
Qus:2 Write short notes on the following:
a. Intellectual property
b. Counterfeiting
Answer: Intellectual property
The
intellectual property is the creation of human mind, the human intellect,hence
the designation “Intellectual Property”. It includes copyright, patent and
industrial designs. Copyright relates to the rights of creators of literary, scientific
and artistic works. Patents give exclusive rights to inventors;
Qus:3 What are the criteria of selection of
international market entry modes?
Answer: Various
entry options available to a business are:
Joint ventures
Strategic Alliances
Direct Investment
Contract
Qus:4 What is counter-trade? Describe the various types
of counter-trade.
Answer: Counter
trade constitutes an estimated 5-30 percent of total world trade. Counter-trade
greatly proliferated in the 80s. Counter-trade is one of the oldest forms of
trade in the government mandate to pay for goods and services with something
other than cash. It is a practice that
Qus:5 Differentiate between direct and indirect
distribution channels in international marketing
Answer: When
the Companies have to market abroad they use two principal distribution
channels: (i) direct selling and (ii) indirect selling. Direct selling is employed
when a manufacturer develops an overseas channel. This channel requires that
the manufacturer deals directly with a foreign party without going through an
intermediary in a home country. The greatest
Qus:6 Explain export transaction framework.
Answer: This
is the basic document in an export transaction. All other documents are prepared
with the help of information contained in such invoice. It contains the
information as description of goods, price charged, quantity of commodities,
various costs charged, terms of shipment, number of
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