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DRIVE- Fall 2016
PROGRAM- MBA (Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem
2)
SUBJECT CODE & NAME- MH0056 – Public Relations &
Marketing for Healthcare Organizations
CREDIT & MARKS-4 Credits, 60 marks
Q1.
Explain the market for healthcare. Add a note on the factors attracting
corporates to health sector.
Explanation
of market for healthcare
Explanation
of factors attracting corporates to health sector
Answer:
Market
of healthcare:
Health economics is a branch of economics concerned
with issues related to efficiency, effectiveness, value and behavior in the
production and consumption of health and healthcare. In broad terms, health
economists study the functioning of healthcare systems and health-affecting
behaviors such as smoking.
A seminal 1963
Q2.
Discuss the various steps involved in marketing research.
(Explanation
of all the steps involved in marketing research) 10
Answer.
The various stages or steps in the marketing
research process are discussed below:
1.
Identification and Defining the Problem:
The market research process begins with the
identification “of a problem faced by the company. The clear-cut statement of
problem may
Q.3:
Describe the
types of public relations research.
Explanation
of primary research
Explanation
of secondary research
ANS:
Explanation of primary research:
Primary
research
Primary
research involves carrying out a complete original study. The two primary
research techniques are as follows:
Q.4:
Discuss the
current scenario of medical tourism in India.
Explanation
of medical tourism
Explanation
of present situation of medical tourism
Advantages
of medical tourism
ANS:
Explanation of medical tourism:
The
medical tourism provider collects information about the treatment, estimated
cost, duration of stay along with the list of hospitals and tourist
destinations from the doctors and consultants and sends it across to the
patient who is seeking
Q.5:
Discuss the
future of healthcare marketing.
Brief outline of healthcare marketing
Explanation
of future of healthcare marketing
ANS:
Brief outline of healthcare marketing:
Healthcare
marketing management is the process of understanding the needs and wants of the
target market. Consumer protection and satisfaction are the core concepts of
marketing. Healthcare marketing deals with the marketing of healthcare
Q.6:
Explain the
standard metrics to evaluate public relations in healthcare.
Key factors of PR measurement and evaluation
Explanation of various PR evaluation
components
ANS:
Key factors of PR measurement and evaluation;
The
key factors to be considered while focusing on the PR measurement and
evaluation are:
§ To
establish flawless programmed objectives and desired outcomes to measure
results. For this, the PR goals must be linked directly with the overall goals
of business programmed.
§ To
differentiate between the measuring PR outputs that are usually short-term and
measuring PR outcomes that can have an
Get fully solved assignment. Buy online from website
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or
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we will revert you within 2-3 hour or immediate
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125/subject
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