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DRIVE
Winter 2016
PROGRAM
BACHELOR OF BUSINESS ADMINISTRATION
(BBA)
SEMESTER
II
SUBJECT CODE & NAME
BBA202: BUSINESS STRATEGY
1.
Define Strategy and list the important function of Business Strategy? Also
discuss two factors influencing Business policy?
Definition of
Strategy and its function
The two factors
influencing Business policy
Answer: In order to understand
the need for effective business strategies, we have to first describe the
meaning of the term, ‘strategy’. The word, ‘Strategy’ is derived from
the ancient Greek word ‘
2.
What are the benefits of Strategic Management? Write down the steps of
Strategic management Process?
The benefits of
Strategic Management
The steps of
Strategic management Process
Answer: Benefits
of Strategic Management
The
advantages to be enjoyed by a business which has adopted the principle of
strategic management may be broadly classified as:
Financial
3.
Write a brief note on the following:
a)
Role of Strategic Analysis in Policy Making
b)
Explain the types of strategies adopted by an Organization?
c)
Two types of leadership styles?
Answer: a) Before
going into the aspects related to the role of strategic analysis in policy
making, let us try to differentiate between strategic analysis for policy and
strategic analysis of policy. In case of strategic analysis for policy, we are
primarily concerned with analysing the environment external to the
organization through the collection and analysis of structured data in
a coherent,
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