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DRIVE
SPRING 2017
PROGRAM
MBA
SEMESTER
I
SUBJECT
CODE & NAME MBA102 - Business Communication
BK
ID B1622
CREDITS
4
MARKS 30 MARKS
EACH
ASSIGNMENT SET -I
1
Define communication. What are the characteristics of communication?
Definition
Characteristics of communication
Answer:
According to Newman and Summer,
““Communication is an exchange of facts, ideas, opinions or emotions by two or
more persons”.
According to Allen Louis, “It is the sum of all the things one person does when
he wants to create an understanding in the mind of another”.
2
What are the five types of reading?
Five types of reading
Answer:
Types of Reading
Skimming
Let us say that you are a student of
management and as suggested by your professor, you need to buy a reference text
book for writing a paper on Investment Management or Quality Management. You go
to a book store and see a rack full of books, with the same title, but
different authors. You do not have time to read the
3
Mention the advantages and disadvantages of intranet.
Advantages
Disadvantages
Answer:
Advantages and disadvantages of
intranet
➢
Discourages
grapevine – Grapevine or the informal communication
network, although useful, leads to rumours. When employees are misinformed,
they become dissatisfied and de-motivated. Using the intranet as an official
channel to post information for all employees to discourages gossip and avoids
creating a transparency gap.
ASSIGNMENT SET -II
1
Explain the wheel of communication. Who are the internal stake holders in an
organization?
Wheel of communication
Internal Stake Holders
Answer:
The wheel of business communication reinforces
– communication is like breathing, it never stops and is a constant
process. Managers have to stay in continuous touch with their internal
stakeholders like their superiors, peers, subordinates, shareholders, employees
and unions. At the same time managers have to communicate with external
stakeholders such as customers, intermediaries (distributors and retailers),
suppliers of
2
Define meeting. Explain types of meetings.
Meeting
Types of meeting
Answer:
According to Deborah Tannen, “A meeting is any focused conversation that has a
specific agenda, especially but not only if it has been set up in advance.”
This definition implies that meetings are not aimless
3
Explain the barriers to listening.
Barriers to listening
Answer:
Barriers to listening
Physiological
barriers
Some people may have genuine hearing problems
or deficiencies that prevent them from listening properly. Once detected, they
can generally be treated. Other people may have difficulty in processing
information, or memory related problems which make them poor listeners. Another
physiological barrier is rapid thought. Listeners have the ability to process
information at the rate of approximately 500 words per
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