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DRIVE winter 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 3
SUBJECT CODE &
NAME
IB0011– International Marketing
1. Discuss the concept
of international marketing. How is international marketing difference from
domestic marketing?
A
concept
difference
Answer: The concept of International Marketing primarily involves an application
of marketing tools and techniques to develop and manage trade across international
boundaries. The principle of international marketing in its simplest meaning is
based upon an understanding of the consumer needs in global markets. Therefore,
the traditional definition of a successful marketing programme focuses on two
concepts,
2. Explain Hofstede’s
cultural dimension. Discuss the main elements of culture with examples
A
Elements Hofstede’s cultural dimension
Elements
of culture
Answer: Hofstede’s cultural dimensions
Power distance: The term “power distance” refers to the degree of
inequality among people who are viewed equal. Power distance implies the ways
through which people develop interpersonal relationship in a society. The
hierarchy of relationships is of two kinds, namely, vertical and horizontal. In
vertical hierarchy, there is a consideration given to the status, class and
other modes of power possessed by people of a
3. Define
international marketing research approach? Discuss the international research
process.
A
International marketing research approach
Discuss
the various steps in the process
Answer: International marketing research deals with the analysis of the market, information
regarding the nature, size, organisation, profitability of different markets,
changes in the market and various factors – economic, social and political –
4. Discuss the various
steps in the process of product development. Describe international product
life cycle.
A
Discuss the various steps in process of product development.
Describe
international product life cycle
Answer: Product Development Process
Identifying new product ideas: The
starting point for an effective worldwide new-product programme is an information
system that seeks new-product ideas from all potentially useful sources and
channels. Those ideas relevant to the company undergo screening at decision
centres within the organisations. There are many sources of new product ideas,
which could include customers, suppliers, competitors, company salespeople,
distributors
5. Write short notes
on:
a) export
documentation
b) export import
procedure
Answer: Export Documentation
Documentation protects the interests of both the exporter and importer
and also helps in fulfilling the legal requirements of the two countries. The
banks deal with documents and not with goods; therefore, to facilitate the flow
of goods and payments, the export documents should be prepared with due diligence.
An exporter has to prepare a list of documents for a shipment. Below is a list of
documents required in an export
6. Define ethical
problems in international Marketing? Explain the 4ps of international
marketing?
A
Define ethical problems in IM
Explain
4ps of International marketing
Answer: Ethical Problems in International Marketing
The moral question of what is right or appropriate poses many dilemmas
for domestic marketers. Even within a country, ethical standards are frequently
not defined or always clear. The problem of business ethics is infinitely more complex
in international markets, because value judgements differ widely among
culturally diverse groups. That which is commonly accepted as right in one
country may be completely unacceptable in
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