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PROGRAM
BACHELOR OF BUSINESS ADMINISTRATION
(BBA)
SEMESTER
VI
SUBJECT CODE & NAME
BBA601 – TECHNOLOGY MANAGEMENT
Qus:1 Define Technology. Describe
the impact of technology on business and society.
Answer: The definition provided by Gendron
says ‘technology is practical knowledge based on experimentation and theory,
which is embodied in productive skills, organization, or machinery’.
In 2004, Burgelman, Christensen, and Wheelwright explained
technology as a ‘combination of theoretical,
Qus:2 Explain
the concept of technology forecasting? Write a brief note on different methods
of technology forecasting.
Answer: Technology forecasting is the
seeking of or anticipation of technological innovation. It is the process of
predicting the future characteristics and timing of technology. In the time of rapid
technological changes, business plans must be based on a sound forecast of
future
Qus:3 List and describe the
different characteristics of the various stages in life cycle of technology.
Answer: Technology and its implications are
an ongoing process. There are typically four stages of evolution in the life cycle
of a technology.
1. Cutting-edge:
This stage represents the origin of
a fresh product, material or process resulting from R&D activities. In
R&D laboratories, new ideas are generated depending on gaining needs
Qus:4 Briefly explain any four
qualitative technology transfer models.
Answer: There are several qualitative
technology transfer models. Some of the qualitative models are as follows:
• The Bar-Zakay model: This model is based on a project
management approach, wherein the process of technology transfer is divided into
four stages:
o Search
Qus:5 a. Explain the different steps
of Environmental Impact Analysis (EIA) process.
b. What are the various issues in
the preparation of EIA Report?
Answer: Environmental impact analysis or
assessment is an activity to identify, predict, interpret, and supply
information about the impact of an industrial or technologyrelated activity on
human health and well-being. The following are the EIA process steps:
1.
Examination
of environmental resources: This is the first step where fast examination of
the basic
Qus:6 Define Innovation. Explain
different types of Innovation. Briefly explain the external and internal
factors which influence innovation.
Answer: The importance of new technologies
and innovations for competitiveness and growth is most important among
managers, policy makers, and researchers. However, not all new technologies and
innovations are successful. Given the various technological opportunities and
types of innovations from which organizations can potentially choose, it is
desirable to
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