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DRIVE Summer 2017
PROGRAM BBA
SEMESTER 1
SUBJECT CODE &
NAME
BBA 106
COMMUNICATION
SKILLS
Set 1
Q1.
Depending on the channel used and the style of communication, there can be
various types of communication. Explain the various types of communication
based on channels and style?
(Meaning
of communication-2 marks, Types of communication based on communication
channels-4 marks, Types of communication based on style and purpose-4 marks) 10
marks
Answer.
Meaning
of communication
Communication is a process
whereby the meaning is defined and shared between living organisms. Communication
requires a sender, a message, and an intended recipient, although the receiver
need not be present or be aware of the sender's intention to communicate at the
time of communication.
Q2. As a
listener, why do you think listening plays a vital role in the organization?
Co-relate the importance of the listening process in workplace with probable
measures to be taken to improve it.
(Purpose
of Listening-3 marks, listening as an Important Skill in Work Place-4 marks,
Measure to Improve Listening-3 marks) 10 marks
Answer.
Purpose
of Listening
The basic purpose of listening is to
pass on the information from the sender to the receiver and that the receiver
attentively listens to it. In turn, the listener advocates certain actions
accordingly. For example, a child attentively listens to what his parents say
and then tries to imitate it. Here, listening plays an important
Q3.
Discuss different types of communication network practiced in an organization.
(Meaning
of Communication Network-2 marks, Types of Communication Network-8 marks) 10
marks
Answer.
Communication
Network
Communication Network refers to a
simple form or means of intersection of lines in all directions where messages
are sent with high accuracy, speed and smoothness. In other words, it is the
pattern of communication among all the employees within the organization and
where a number of individuals are involved. It is
Set 2
1. What
is internal communication and what are the reasons for having it in the
organisation?
Meaning of Internal Communication
Reasons for an organization to
have internal communication
Answer: Internal
communication refers to the communication that is within the organization and
is designed to not reach outside the organization. It differs from the external
communication in being confined to the organization, being less formal and in
making use of terminologies that are regularly used in that organization. Some
managers believe that internal communication unlike external communication,
2
Different purposes of reading require different methods of reading. Describe
the various ways of reading. What are the techniques that you can use to
improve your reading?
Types of reading
Techniques
Answer: Types of reading
1.
Scanning: It is the fastest
type of reading. We use this method when we wish to find some specific
information about something in a hurry. We quickly glance through the text,
move our eyes quickly over the pages to look for relevant words or phrases that
would give us the required information or lead
3
Explain the importance of 7 Cs of Communication.
Importance
Answer: The 7 Cs of
communication: Communication plays a vital role in everyday affairs, whether it
be in our personal life or at our workplace, the importance of effective
communication cannot be over looked. Communication can take place in several
forms. It can be through the spoken word, writing or even through written
symbols. Even physical gestures play an important role in communication. The
tone and pitch of your voice make a difference too. Similarly, a written note
always has a tone and mood to it too. Therefore, one has to be careful during
communication. During verbal
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