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DRIVE
Summer 2017
PROGRAM
Bachelor
of Business Administration - BBA
SEMESTER
II
SUBJECT
CODE & NAME
BBA209
Marketing
Management
Assignment
Set -1
1 What are the
various types of market based on –
a. Geographical
Coverage
b. Commodities/Goods?
Types of market based on Geographical Coverage
Types of market based on Commodities/Goods
Answer: A. Based on geographical coverage
Communication, transport, science and technology etc.,
have widened the geographical area of markets. Four stages are noticed in the
geographical development of markets.
1) Family Market: First, family markets
existed where exchanges were confined within the four walls or among the
members of a family.
2) Local
2 Write Short Notes
on:
a. 4 Ps of Marketing
b. Additional 3 Ps of
Marketing
4 Ps of Marketing
Additional 3 Ps of Marketing
Answer: a. 4 Ps of Marketing
Product: Product refers to the physical entity offered by
the company to its customers, which is a combination of tangible and intangible
qualities. Product normally refers to the goods or services offered by a
company which satisfies the needs or wants of a customer. In broad terms,
product
3 Explain the various
steps involved in New Product Development.
Elaborate the steps involved in New Product Development.
Answer: Steps involved in New Product
Development
1)
Idea generation: Product planning starts with the creation of product ideas. The continuous
search for new scientific knowledge provides the clues for meaningful idea
formation. Ideas may also
Assignment
Set -2
1 What are the
various factors that influence Channel Decision?
Explain the factors influencing Channel Decision.
Answer: The various factors that influence the selection of the channel of
distribution by a manufacturer or producer or the factors affecting channel
decisions are:
i)
Product Characteristics: Product characteristics refer to the various characteristics of a product,
such as its class (i.e., whether it is a consumer product or an industrial
product, and if it is a consumer product, whether it is a convenience 'product
or shopping product or speciality product, and if it is an industrial product, whether
it is a raw material, or operating supply or
2 Write short notes
on
a. Different types of
advertising appeals used by Ad Agencies
b. Essentials of a
good advertising copy
Different types of advertising appeals used by Ad Agencies
Essentials of a good advertising copy
Answer: A. Different types of advertising appeals
used by Ad Agencies:
- Emotional
appeal influences customers to buy the products emotionally. These are the
people who are emotionally motivated to buy certain products. Emotional
appeal
3 Mention 3 important
characteristics of Services. What are the important factors that have
contributed to the growth of service industry?
3 important characteristics of Services
Important factors that have contributed to the growth of service
industry
Answer: Characteristics of services
a) Perishability – Services are perishable or short term in
nature. They cannot be transported or stored for a long time, like other goods.
The service comes into existence only when
Get fully solved
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