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PROGRAM
Master of
Business Administration - MBA
SEMESTER
III
SUBJECT
CODE & NAME
MK0012
Qus:1 What are the various internal
and external factors that are to be considered by retail marketing?
Answer:
Internal Factors:
1. Cost:
While fixing the
prices of a product, the firm should consider the cost involved in producing
the product. This cost includes both the variable and fixed costs. Thus, while
fixing the prices, the
Qus:2 What are the general
characteristics of consumer? What are the classification of retail customers
based on shopping?
Answer: The following are few common
characteristics of the consumer’s behaviour:
Search for information: The preliminary process of
purchasing decision involves gathering of information by the
Qus:3 What are the various types of Retail Stores Location?
Answer: Retail store locations are
classified into seven basic types:
free standing sites
city or town locations
Qus:4 Write short notes on growth
drivers of Private Label and various advantages of Private Label.
Answer: Nowadays, manufactures of national
brands are concerned about the competition from private labels, because there
are more private labels “Store Brands” goods on the market than ever before.
The improved quality, easy accessibility and economical price of products give
a strong
Qus:5 Explain Customer Relationship Management (CRM). What are the
principles of CRM
Answer: Customer Relationship Management
(CRM) refers to all marketing activities directed towards establishing,
developing, and maintaining successful relationship with their customers. The
Qus:6 Give various advantages of e-tailing. Also mention various
disadvantages of e-tailing.
Answer: Advantages &
Disadvantages of E-Tailing
A. Advantages of
e-tailing/multi-channel retailing
There are advantages of e-tailing which cannot be found in
other forms of retailing:
1. Cost
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