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DRIVE
summer
2017
PROGRAM
Bachelor of Business
Administration – BBA (Retail Operations)
SEMESTER
V
SUBJECT CODE & NAME
BBR504
Visual Merchandise
1 Write a short note on concept of visual
merchandising and objectives of visual merchandising.
a)
Concept of visual merchandising
b)
Objectives of visual merchandising
Answer: a) Concept of Visual Merchandising
Merchandising
is one of the major areas of business processes. Merchandising is a process of
sourcing some goods and services and making the right quantity of those goods
and services available to the target customers at the right place, time and
price. The term visual merchandising is based on
2 Explain in detail Merchandise line and Assortment
Strategy.
a)
Merchandise line and
b)
Assortment Strategy
Answer:
a) Merchandise line
A
set of products that are closely associated to one another can be viewed as a
product group. This product group is called the merchandise line or category of
a retailer. The products in a merchandise line are
3 Write a note on Future Prospects of Visual
Merchandising.
Future
Prospects of Visual Merchandising
Answer:
Prospects of Visual Merchandising
According
to the generic analysis, the perception of human beings has an impact of about
80% only by the visual aspects. Visuals communicate hundred times more
effectively than just the words. Thus, the visual image of the merchandise kept
for sale creates a lasting impression in
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