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PROGRAM
MASTER OF
BUSINESS ADMINISTRATION (MBA)
SEMESTER
IV
SUBJECT
CODE & NAME
MK0017 –
E-MARKETING
Qus:1 What are the different E-Marketing
Techniques ?
Answer: Marketers have used the Internet for
various marketing activities. Some of the activities which can be of help in
marketing through the Internet are explained as follows:
1. Tracking and analysis of Website
traffic
Traffic analysis data are crucial in measuring the
effectiveness of Internet marketing techniques and the
Qus:2 What are the fears and phobias
of online customers? How to handle safety and security concerns of online
customers?
Answer: Online buying has
Qus:3 Explain the following concepts
a) Social media Marketing
b) Pay per click advertisements
Answer:
Social Media Marketing
Social
media or social networking is an online service, platform, or site that enables
users to build social networks or social relations among people, and share
interests, activities, and information
Qus:4 Explain about 2P+2C+3S formula
of E – Marketing.
Answer: So far, we have studied e-marketing
in terms of the 4Ps model (product, price, promotion and place), which is based
and built upon the principles that are the ame as in traditional offline
Qus:5 Explain the following Concepts
a) Merchandising techniques
b) Online seminar techniques
Answer: Merchandising Techniques
Merchandising refers to a practice followed to promote the
sale of products to retail customers, e.g. the availability of a range of
products and displaying them in a manner that stimulates the interests of the
customers, thus luring them to make a purchase. The following are some of the
popular merchandising techniques followed:
Promotional ad-serving: Ad-serving describes the technology
and service that places advertisements on
Qus:6 What are the legal and ethical issues involved in E-CRM ?
Answer: The Internet has led to a state that
is popularly referred to as the ‘global village’. It has made distances smaller
and brought people of different parts of the world closer to each other. It has
also made it possible and convenient to conduct trade and commerce across different
countries.
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or
plz drop a mail with your sub code
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