Tuesday, 12 September 2017

mk0017 smu mba summer 2017 (oct/nov 2017 exam) IVth sem assignment

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PROGRAM
MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
IV
SUBJECT CODE & NAME
MK0017 – E-MARKETING

Qus:1 What are the different E-Marketing Techniques ?
Answer: Marketers have used the Internet for various marketing activities. Some of the activities which can be of help in marketing through the Internet are explained as follows:
1. Tracking and analysis of Website traffic
Traffic analysis data are crucial in measuring the effectiveness of Internet marketing techniques and the



Qus:2 What are the fears and phobias of online customers? How to handle safety and security concerns of online customers?
Answer: Online buying has

Qus:3 Explain the following concepts
a) Social media Marketing
b) Pay per click advertisements
Answer: Social Media Marketing
Social media or social networking is an online service, platform, or site that enables users to build social networks or social relations among people, and share interests, activities, and information


Qus:4 Explain about 2P+2C+3S formula of E – Marketing.
Answer: So far, we have studied e-marketing in terms of the 4Ps model (product, price, promotion and place), which is based and built upon the principles that are the ame as in traditional offline

Qus:5 Explain the following Concepts
a) Merchandising techniques
b) Online seminar techniques
Answer: Merchandising Techniques
Merchandising refers to a practice followed to promote the sale of products to retail customers, e.g. the availability of a range of products and displaying them in a manner that stimulates the interests of the customers, thus luring them to make a purchase. The following are some of the popular merchandising techniques followed:
Promotional ad-serving: Ad-serving describes the technology and service that places advertisements on

Qus:6 What are the legal and ethical issues involved in E-CRM ?
Answer: The Internet has led to a state that is popularly referred to as the ‘global village’. It has made distances smaller and brought people of different parts of the world closer to each other. It has also made it possible and convenient to conduct trade and commerce across different countries.

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