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DRIVE
Summer 2017
PROGRAM
Bachelor of Business Administration- BBA
SEMESTER
Semester 4
SUBJECT CODE & NAME
BBA 403 - International marketing
1
Elaborate in detail basics for international trade
Answer: International
trade is represented by the exchange of goods and services between different
countries. Trade takes place due to various reasons like lack of resources to
manufacture the product, high cost of manufacturing, abundance of any product,
better-quality products and
2
Write a short note on international economic environment & regional
economic integration.
International
economic environment
Regional
economic integration
Answer: International
Economic Environment
The
economic environment of the market, apart from other factors like political
stability etc., affects the businesses in many ways. This is because the
economy of a country affects the businesses directly. When a company decides to
enter a particular country, it has to assess the following major
3
Explain the types of government in detail?
Answer: Types
of Governments
The
types of government can be based on economic system depending on the extent of
involvement of government in business operations. It includes following three
systems:
1.
Communism: A communist
government will own all the major factors of production and share it with
people of the country. Here the government has an active role in planning and
does not allow private
4
Write a meaning of Distribution? Explain direct and indirect selling channels.
Meaning of
Distribution
Explain direct
and indirect selling channels
Answer: In marketing
parlance, distribution is a process involving physical handling and supply of
goods, after buying and selling negotiations, between producers and middlemen
or middlemen and customers. The performance of a distribution task involves
understanding the need of the customer,
5
Explain the Basics of advertisement and role of advertisement.
Basics of
advertisement
Role of
advertisement
Answer: Handbills,
posters, pamphlets and leaflets were printed in large numbers and distributed
as a medium of communication in early days. After the commencement of the
factory system of production, advertising soon became a powerful tool to market
the products – from safety pins to sewing
6
Explain Buying decision in e marketing
Factors
affecting buying decisions
Consumer buying
decision process
Answer: Factors
affecting buying decisions
Technical
factors
1. Computer
accessibility/internet accessibility: Though they are different they are
correlated concepts. Some people can have computers but no internet
infrastructure usually in developing and underdeveloped economies. In rural
areas, the same pattern can be seen.
2. The
connection speed and the type of equipment used to access the internet also
determine what and how the consumer will buy.
3. Internet
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